Regional Sales Manager

Company Description

BikanerWala Foods Pvt. Ltd. is a well-established food company known for its traditional Indian snacks, sweets, and packaged food products. The organization focuses on delivering high-quality, hygienically prepared products that cater to diverse customer tastes across urban and rural markets. With a growing distribution network, the company is expanding its presence and strengthening brand recognition in multiple regions. BikanerWala Foods values integrity, customer satisfaction, and operational excellence, providing team members with opportunities to contribute to business growth. The company encourages a performance-driven culture with an emphasis on collaboration and long-term customer relationships.

Role Description

The Regional Sales Manager role is a full-time, on-site position based in Shimla Rural. This role involves overseeing sales operations within the assigned region, managing distributor and retailer networks, and ensuring consistent product availability. Day-to-day responsibilities include developing and executing regional sales plans, meeting revenue and volume targets, monitoring market trends, and identifying new business opportunities. The Regional Sales Manager will lead and support the field sales team through regular coaching, performance reviews, and territory planning. The role also includes conducting market visits, tracking competitor activities, coordinating with supply chain and marketing teams, and preparing regular sales reports and forecasts for management.

Qualifications

• Candidates should possess strong regional sales management capabilities, including territory planning, channel management, and distributor/retailer relationship handling.
• Candidates should possess skills in sales forecasting, data analysis, and performance tracking to drive decisions and optimize sales outcomes.
• Candidates should possess abilities in team leadership, coaching, and cross-functional collaboration to support and guide field sales personnel.
• Candidates should possess competencies in negotiation, communication, and customer relationship management to maintain and grow key accounts.
• Candidates should possess familiarity with FMCG or food industry operations, including product promotion, merchandising, and market activation.
• Relevant qualifications such as a bachelor’s degree in Business, Marketing, or a related field, along with prior regional or area sales experience, would be beneficial.
• Additional beneficial attributes include a results-oriented mindset, willingness to travel within the region, proficiency with basic office and reporting tools, and the ability to work independently in an on-site environment.