Regional Sales Manager India
The position is based in New Delhi and reports directly to the Sales Director. The successful candidate will be responsible for developing and executing sales strategies, managing key accounts, expanding government and private-sector business, and building strong relationships with customers, system integrators, dealers, consultants, and other stakeholders.
This role is suited to a self-motivated sales professional who can work independently with minimal supervision and consistently deliver against monthly, quarterly, and annual sales targets.
The ideal candidate will have experience in B2B sales, business development, government sales, civil infrastructure, aviation, or security screening equipment, preferably within an OEM or dealership environment.
Compensation and Sales Incentives
Base Pay:
95,0001,15,000 per month.Typical Commission Earnings:
1% of nett sales booked under sales manager.Sales Target:
The general annual target is at least USD 2 million in sales.
Commission earnings are performance-based and subject to the company's applicable sales incentive plan and commission terms.
Key Responsibilities
Sales Strategy and Business Development
- Develop and execute regional sales plans to achieve and exceed assigned sales target.
- Identify, develop, and pursue new business opportunities across government and private-sector organizations.
- Build a strong sales pipeline and generate new accounts across the assigned territory.
- Manage direct sales, government sales, and channel-partner sales.
- Identify market trends, customer requirements, competitor activities, and opportunities for business expansion.
- Manage weekly, monthly, and quarterly sales forecasts and maintain an accurate sales pipeline.
Product Sales and Customer Engagement
- Sell X-ray baggage scanners and other security inspection equipment within the company's product portfolio.
- Develop and maintain relationships with end users, government departments, customers, system integrators, dealers, consultants, and other stakeholders.
- Conduct customer meetings, product demonstrations, and technical-commercial presentations.
- Present proposals and product information to senior management, procurement teams, government authorities, and other decision-makers.
- Develop new accounts in critical infrastructure segment, defence, para-military, police, prisons and courthouses, PWD, aviation, air cargo, ports and border while maintaining and expanding existing customer relationships.
Order delivery and after-sales follow-up.
Coordinate delivery and installation with operations, and keep customers updated on order status through the long sales cycle.
Tendering and Commercial Activities
- Prepare and coordinate tender and bid documentation.
- Develop techno-commercial quotations, proposals and customer offers.
- Coordinate with internal technical, service, finance, and other teams to prepare competitive and compliant bids.
- Follow up on quotations, tenders, negotiations and business opportunities through to closure.
- Support commercial negotiations and work toward successful order acquisition.
- Bidding on government e-procurement portals (GeM, CPP and state portals), and registering as a vendor with government departments and public-sector companies.
- Handling bid deposits (EMD), performance bank guarantees (PBG) and payment collection/receivables follow-up.
- As a plus: familiarity with the BCAS (aviation security regulator), MHA security guidelines and AERB (radiation safety regulator) and government approvals needed for screening equipment.
Account Management and Reporting
- Maintain regular communication with customers and channel partners to strengthen business relationships and improve customer retention.
- Monitor sales performance against targets and implement corrective actions where required.
- Submit regular business activity reports, sales forecasts, pipeline updates, and market intelligence.
- Participate in internal sales meetings, product training, sales-skills development, trade exhibitions, and industry conferences.
- Perform other sales-related responsibilities assigned by the Sales Director.
Qualifications and Experience
- Masters degree in business administration, Marketing, Engineering, or a related field.
- Approximately 35 years of relevant sales or business development experience.
- Proven experience in B2B sales, business development, or sales management.
- Experience in the civil infrastructure, aviation, security screening, or related industries is preferred.
- Experience working with an OEM, distributor, dealer, or system integrator is an advantage.
- Understanding of the aviation security industry and security screening solutions is preferred.
- Prior experience in government sales, public-sector tenders, and institutional accounts is desirable.
- Demonstrated ability to develop customer relationships, negotiate commercially, and achieve sales targets.
Skills and Competencies
- Strong sales orientation and achievement of measurable sales targets.
- Excellent verbal and written communication skills in English and Hindi.
- Strong networking, prospecting, negotiation, and persuasion skills.
- Ability to identify customer needs and develop appropriate commercial solutions.
- Excellent presentation and public-speaking skills.
- Proficiency in MS Office; experience with CRM systems is preferred.
- Strong planning, organizational, research, and reporting skills.
- Ability to manage multiple opportunities and priorities with minimal supervision.
- Ability to work effectively with international teams across different time zones.
- Professionalism, adaptability, resourcefulness, and a customer-focused approach.
- Extensive travel across India; occasional international travel. Valid passport required.
