Job Description – Head of Sales & Business Development
Company: Paramount Overseas Consultants
Location: Bangalore, India
Experience: 7–12 Years
Reporting to: CEO / Managing Director
Industry: Overseas Education & International Admissions
Role Overview
We are looking for an experienced, dynamic and target-driven Head of Sales & Business Development to lead and scale our overseas education business.
The candidate will be responsible for building B2C and B2B client networks, driving student acquisitions, developing institutional and channel partnerships, managing the sales and admissions teams, and owning the complete sales conversion lifecycle.
The role also requires the ability to guide the digital marketing team, develop effective lead generation strategies and leverage technology to drive business growth.
Key Responsibilities
1. B2C Sales & Student Acquisition
- Develop strategies to acquire students directly across India and international markets.
- Drive student counselling, client acquisition and conversions across UG, PG, MBA, MBBS and other international education programmes.
- Manage the complete sales journey from initial enquiry to paid enrolment.
- Build referral networks through students, parents and alumni.
2. B2B Business Development
- Build partnerships with schools, colleges, educational consultants, agents and institutional partners.
- Identify, negotiate and onboard new channel partners across domestic and international markets.
- Develop commercial partnerships and drive consistent student referrals and conversions.
- Build and maintain long-term business relationships.
3. End-to-End Sales & Admissions Conversion
- Own the complete sales funnel from lead generation, qualification and counselling to application, offer acceptance and final enrolment.
- Ensure effective coordination between sales, admissions, visa and operations teams.
- Monitor lead follow-ups, conversion ratios and revenue performance.
- Establish structured sales processes and ensure CRM discipline.
4. Team Management & Leadership
- Recruit, train and manage sales executives, counsellors and business development teams.
- Set individual and team targets and monitor performance.
- Conduct regular sales reviews and implement performance improvement plans.
- Build a result-oriented sales culture with clear accountability.
5. Digital Marketing & Lead Generation
- Guide and provide strategic direction to the digital marketing team.
- Have a strong understanding of Google Ads, Meta Ads, SEO, social media and performance marketing.
- Drive digital lead generation strategies aligned with business targets.
- Monitor campaign performance, lead quality, cost per lead and conversion rates.
- Work with the digital team to improve marketing ROI and student acquisition.
6. AI, Technology & Business Growth
- Explore AI-powered tools and automation to improve lead management, student engagement and sales conversions.
- Identify opportunities to streamline business operations through technology.
- Use CRM platforms such as Zoho, HubSpot or Salesforce for pipeline management and reporting.
- Identify new markets, courses and revenue opportunities.
Candidate Requirements
- 7–12 years of experience in sales and business development.
- Minimum 3–5 years in a leadership or managerial role.
- Experience in overseas education, international admissions or student recruitment preferred.
- Proven ability to build B2C and B2B business channels.
- Strong negotiation, networking and client acquisition skills.
- Good understanding of digital marketing and performance-driven lead generation.
- Experience in managing sales teams and achieving revenue targets.
- Strong CRM, reporting and analytical skills.
- Excellent communication and presentation skills.
- AI tools and automation experience will be an added advantage.
Key Performance Expectations (KPIs)
- Monthly and quarterly revenue achievement.
- Number of direct B2C student conversions.
- Number of active B2B partnerships and student conversions.
- Lead-to-client and client-to-enrolment conversion ratios.
- Digital marketing lead quality and acquisition cost.
- Sales team productivity and target achievement.
- Overall business growth and profitability.
First 90-Day Expectations
- Assess existing sales processes, teams, lead pipelines and conversion gaps.
- Develop and implement B2C and B2B growth strategies.
- Establish new channel partnerships and improve direct student acquisition.
- Align digital marketing campaigns with sales objectives.
- Introduce structured reporting, CRM discipline and measurable sales targets.
- Present a six-month business growth and revenue plan.
What We Are Looking For
A business-minded sales leader who can independently build revenue channels, acquire clients, establish strategic partnerships, guide digital marketing, lead teams and take complete ownership of end-to-end business conversions.
The expectation: Build the network, generate the leads, convert the clients, lead the team and deliver revenue.
Pay: From ₹1,500,000.00 per year
Benefits:
- Cell phone reimbursement
- Commuter assistance
- Health insurance
- Life insurance
- Paid sick time
Work Location: In person
