1. Operation skills: Capability to maintain day to day activities of restaurant. 2. Staffing: Knowledge of hiring and training staff. 3. Creativity: Ability to think outside the box and develop innovative PR campaigns. 4. Relationship-building: Building good relationship with customers and providing good service of food and beverage on floor. 5. Reputation management: Ability to protect and enhance the organization's reputation. Essential Skills 1. Writing and editing: Ability to write articles, and social media content. 2. Media relations: Knowledge of how to connect clients and build relationships with B2B clients. 3. Customer Handling: Capability of handling customers requirement on floor. 4. Social media management: Understanding of how to leverage social media platforms to achieve PR goals. 5. Measurement and evaluation: Ability to track and measure restaurant sales and improve the same Personal Qualities 1. Proactivity: Ability to anticipate and respond to opportunities and challenges. 2. Adaptability: Willingness to adapt to changing circumstances, priorities, and deadlines. 3. Attention to detail: Meticulous attention to detail to ensure accuracy and quality. 4. Integrity and ethics: Commitment to upholding the highest standards of integrity and ethics in PR practice. 5. Continuous learning: Desire to stay up-to-date with industry trends, best practices, and new technologies. Leadership Qualities 1. Visionary thinking: Ability to develop and communicate a clear PR vision and strategy. 2. Collaboration and teamwork: Skills in collaborating with clients (B2B) orders and following up with same to build company portfolio. 3. Coaching and mentoring: Ability to understand and develop required PR professionalism. 4. Budget management: Ability to manage PR budgets and resources effectively. 5. Results-driven: Focus on achieving measurable PR results and outcomes. Role & responsibilities Preferred candidate profile Perks and benefits