Protogrow Corp Llp

Performance Marketing Analyst D2C Food Brand About the Company: Pro-To-Grow is a fast-growing D2C baby food & nutrition brand dedicated to providing safe, healthy, and science-backed nutrition solutions for children. Role Overview: We are looking for a Performance Marketing Analyst to drive customer acquisition and growth by planning, executing, and optimizing digital campaigns across Google, Meta, and other channels. The role requires hands-on experience in managing D2C food brand campaigns with strong analytical and strategic skills. Location- Guwahati (Remote/WFH also considered ) Key Responsibilities: Plan, execute & optimize paid campaigns (Google Ads, Meta Ads, Affiliate). Track & analyze key performance metrics CAC, ROAS, CPL, CVR, LTV . Conduct A/B testing for creatives, audiences & landing pages. Research parent-focused consumer insights & competitor trends. Collaborate with content, design & product teams for high-performing campaigns. Build dashboards & ensure compliance with baby food/nutrition ad guidelines . Job Requirements: Bachelors degree in Marketing / Business / Statistics or related field. 3-4 years of experience in D2C performance marketing ( FMCG, baby care, nutrition preferred ). Strong knowledge of Google Ads, Meta Ads & Analytics tools . Advanced Excel/Google Sheets skills with a data-driven approach. Passion for working in the baby food & nutrition space with focus on trust & compliance . Key KPIs: Customer Acquisition Cost (CAC) Return on Ad Spend (ROAS) Conversion Rate (CVR) Revenue growth from digital campaigns Salary: Up to 6 LPA (Based on experience & fit) Only candidates with prior experience in D2C Food Brand Marketing should apply.