10.0 - 15.0 years

15 - 22 Lacs

pune

Work from Office

Role & responsibilities 1. Marketing Strategy & Planning Develop and implement annual and quarterly marketing plans aligned with sales targets. Conduct market research to understand customer behavior, competitors, and industry trends. Define brand positioning and messaging across projects. 2. Lead Generation & Sales Support Plan and execute lead generation campaigns (online and offline). Coordinate with sales teams to ensure quality lead flow and conversion support. Optimize customer acquisition cost (CAC) through targeted campaigns. 3. Digital Marketing & Performance Oversee SEO/SEM, paid ads (Google, Facebook, Instagram), email marketing, and website optimization. Track digital campaign performance using analytics tools (Google Analytics, CRM). Supervise social media strategies and content creation. 4. Project Marketing & Launches Create go-to-market (GTM) strategies for new property launches. Collaborate with architects, design teams, and sales to develop marketing collaterals. Manage events, exhibitions, and roadshows to promote projects. 5. Brand Management & PR Ensure consistent brand image across all channels and properties. Plan PR activities, media coverage, influencer tie-ups, and reputation management. Maintain relationships with advertising agencies and media partners. 6. Budgeting & Vendor Management Develop and manage marketing budgets for each project. Negotiate and manage vendors creative agencies, media buyers, event partners. Ensure cost efficiency and timely delivery of marketing assets. 7. Team Leadership & Stakeholder Management Lead the in-house marketing team and external agency partners. Collaborate with senior leadership, sales heads, architects, and finance. Present reports and insights to top management on marketing ROI and KPIs.

Posted Date not available

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