Company Description Professor Cure Private Limited specializes in creating smart home health care devices under its brand PROFESSOR™. Role Description This is a full-time on-site role for a Social Media Marketing Manager, based in Lucknow. The Social Media Marketing Manager will strategize, execute, and monitor social media campaigns to enhance brand presence and engagement. Day-to-day tasks include managing social media accounts, creating and implementing content strategies, optimizing posts, running digital marketing campaigns, and analyzing performance metrics to improve results. Collaboration with the marketing and creative teams to maintain consistent branding is required. Qualifications Expertise in Social Media Marketing and Social Media Optimization (SMO) Proficiency in Digital Marketing strategies and tools Strong skills in Content Strategy and Communication Ability to analyze data and make data-driven decisions Familiarity with social media analytics platforms is a plus Bachelor's degree in Marketing, Communications, or a related field Experience in brand management and campaign optimization