Job
Description
As the Director of Marketing at our company, you will have the opportunity to play a key role in shaping and executing the overall marketing strategy to drive growth and customer engagement. Your responsibilities will include: - **Strategic Leadership:** - Own and evolve the marketing strategy in alignment with company goals. - Develop and execute customer marketing programs to enhance engagement, retention, and advocacy. - Design and oversee lifecycle campaigns supporting upsell, cross-sell, and product adoption goals. - **Team Management:** - Lead, coach, and mentor a team of marketing professionals. - Foster a performance-driven, collaborative, and innovative team culture. - Ensure timely delivery of campaigns, content, and performance reports. - **Campaign Planning & Execution:** - Drive multi-channel marketing campaigns targeting both prospects and customers. - Optimize lead nurturing workflows for efficient funnel movement. - Own marketing automation workflows and CRM integration. - **Collaboration & Cross-functional Alignment:** - Work closely with Customer Success and Product teams. - Partner with Sales to align messaging and support revenue targets. - Lead initiatives to collect and showcase customer stories and success metrics. - **Analytics & Optimization:** - Define and track KPIs across all campaigns and channels. - Analyze performance data for actionable insights. - Manage marketing budgets and ensure ROI from campaigns. **Qualifications:** - 11-15 years of marketing experience, preferably in B2B SaaS. - Minimum 5-6 years of people management experience. - Strong experience in customer marketing and lifecycle marketing. - Deep understanding of modern marketing tools. - Strong project management skills in a fast-paced environment. - Excellent communication skills. - Analytical mindset with a data-driven approach. - Experience with customer success platforms and retention analytics. - Passion for storytelling and showcasing customer success. - Prior experience working in remote and globally distributed teams. - Knowledge of AI tools for marketing tasks. - Experience with Canva templates or similar tools. - Experience aligning marketing initiatives with OKRs. In addition to the above responsibilities and qualifications, you will be working in a full-time remote position with shift timings from 2:30 pm to 11:30 pm IST (5.00 am to 2.00 pm EST). This role reports to the VP of Demand Generation & Revenue Strategy, offering you the opportunity to contribute to the company's success in a collaborative and innovative environment. As the Director of Marketing at our company, you will have the opportunity to play a key role in shaping and executing the overall marketing strategy to drive growth and customer engagement. Your responsibilities will include: - **Strategic Leadership:** - Own and evolve the marketing strategy in alignment with company goals. - Develop and execute customer marketing programs to enhance engagement, retention, and advocacy. - Design and oversee lifecycle campaigns supporting upsell, cross-sell, and product adoption goals. - **Team Management:** - Lead, coach, and mentor a team of marketing professionals. - Foster a performance-driven, collaborative, and innovative team culture. - Ensure timely delivery of campaigns, content, and performance reports. - **Campaign Planning & Execution:** - Drive multi-channel marketing campaigns targeting both prospects and customers. - Optimize lead nurturing workflows for efficient funnel movement. - Own marketing automation workflows and CRM integration. - **Collaboration & Cross-functional Alignment:** - Work closely with Customer Success and Product teams. - Partner with Sales to align messaging and support revenue targets. - Lead initiatives to collect and showcase customer stories and success metrics. - **Analytics & Optimization:** - Define and track KPIs across all campaigns and channels. - Analyze performance data for actionable insights. - Manage marketing budgets and ensure ROI from campaigns. **Qualifications:** - 11-15 years of marketing experience, preferably in B2B SaaS. - Minimum 5-6 years of people management experience. - Strong experience in customer marketing and lifecycle marketing. - Deep understanding of modern marketing tools. - Strong project management skills in a fast-paced environment. - Excellent communication skills. - Analytical mindset with a data-driven approach. - Experience with customer success platforms and retention analytics. - Passion for storytelling and showcasing customer success. - Prior experience working in remote and globally distributed teams. - Knowledge of AI tools for marketing tasks. - Experience with Canva templates or similar tools. - Experience aligning marketing initiatives with OKRs. In addition to the above responsibilities and qualifications, you will be working in a full-time remote position with shift timings from
