Company Description Prem Green Pvt Ltd is a leading manufacturer and supplier of beauty products, specializing in henna, Mehandi cone, and Mehandi powder. With a presence in India and various countries like the USA, Dubai, and the UK, we have expanded our product range to include personal care and hair care products under 6 different brands. Role Description We are looking for a results-driven PPC Expert GOOGLE & META ADs preferably from product based company to manage and optimize our paid advertising campaigns and support the growth of our Shopify e-commerce store . The ideal candidate will have hands-on experience with platforms like Google Ads, Meta Ads (Facebook/Instagram), and be capable of analyzing performance data to improve ROI. Experience with Shopify store performance optimization is essential. Key Responsibilities: PPC Campaign Management Develop, implement, and optimize paid ad campaigns across Google Ads, Meta (Facebook/Instagram), Bing, and other relevant platforms. Conduct in-depth keyword research, A/B testing, and competitor analysis. Create compelling ad copy and high-converting creatives in collaboration with the design team. Monitor, analyze, and report on campaign performance, adjusting bids, budgets, and targeting to meet KPIs (ROAS, CPA, CTR, etc.). Tracking & Reporting Set up and maintain tracking through Google Tag Manager, Pixel, and UTM parameters. Generate weekly/monthly performance reports and actionable insights. Eligibility criteria: 4–5 years of hands-on PPC campaign management experience. Proven track record of scaling e-commerce businesses via paid ads. Candidate must have experience in product based company. Strong understanding of Shopify backend, theme customization (basic), and conversion optimization best practices. Proficiency in ad tools: Google Ads Manager, Meta Business Suite, Google Analytics, Tag Manager. Excellent analytical, reporting, and Excel/Google Sheets skills. Strong communication and collaboration skills. Show more Show less