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Omni Hospital
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PPC Specialist

PPC Specialist

1 - 6 years

|

2 - 5 Lacs

Posted:2 days ago| Platform:

Apply

Skills Required

Meta Ads Google Ads Ppc Campaigns Pay Per Click

Work Mode

Work from Office

Job Type

Full Time

Job Description

Key Responsibilities:

Plan, execute, and optimize PPC campaigns on Google Ads & Facebook Ads on other platforms.
Conduct keyword research to identify high-performing search terms.
Monitor and analyze campaign performance using tools like Google Analytics, Google Ads Manager, and other PPC platforms.
Implement A/B testing strategies for ad copies, landing pages, and bidding strategies.
Optimize ad spend and budget allocation for maximum ROI and conversions.
Stay updated with industry trends, algorithm changes, and best practices.
Provide detailed performance reports and actionable insights.

Requirements:

Proven experience as a PPC Specialist or in a similar digital marketing role.
Strong knowledge of Google Ads, Facebook Ads Manager, LinkedIn Ads, and other paid platforms.
Hands-on experience with conversion tracking, remarketing, and audience targeting.
Ability to perform data analysis and optimize campaigns accordingly.
Knowledge of Google Tag Manager, Google Analytics, and UTM tracking.
Strong problem-solving skills and attention to detail.
Excellent communication and collaboration skills.
Experience with Healthcare PPC, healthcare advertising, & lead generation campaigns is a plus.

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