PPC & LinkedIn Ads Specialist in Delhi

Key Responsibilities

• Campaign strategy & planning Develop and execute PPC advertising strategies with a focus on LinkedIn and YouTube. Identify target audiences, create audience personas, and define clear campaign goals and KPIs.
• Platform management Manage and optimize ad campaigns across LinkedIn Ads, YouTube Ads, Google Ads, and other PPC platforms while staying up to date on industry trends and platform updates.
• Ad creation & optimization Write engaging ad copy, collaborate on creative design for video and display ads, implement A/B testing, and continuously optimize campaigns for higher engagement and ROI.
• Budget management Allocate and track campaign budgets effectively, ensuring maximum returns while controlling costs.
• Performance analysis & reporting Monitor and analyze key metrics (CTR, CPC, CPV, CPL, CPA, ROI), generate performance reports, and provide actionable insights to improve campaign results.
• Keyword, audience & content research Conduct keyword research for YouTube/Google PPC campaigns, define audience targeting strategies for LinkedIn, and recommend content directions for ad creatives.
• Collaboration Work closely with the content, video production, and design teams to create high-performing ad creatives tailored to platform requirements.
• Tool utilization Leverage tools such as Google Analytics, LinkedIn Campaign Manager, YouTube Ads Manager, and other PPC tools for campaign management and analysis.
  

About Company: MiM-Essay is one of the world's leading education consulting groups, specializing in helping students gain admission to the best business schools globally. We have experienced exponential growth over the last few years and are valued at over 35 million USD (300+ crores). Additionally, we have a sister company, MentR-Me, which is a free-to-use, one-stop study abroad platform offering students free assistance to achieve admission to their dream schools. We have successfully assisted over 7000 students in gaining admission to top business and engineering schools such as MIT, Cornell, LBS, NUS, HEC Paris, UC Berkeley, and more.