PPC Executive

Job Summary:

We are seeking a results-driven PPC Manager to manage and optimize paid ad campaigns across platforms such as Google Ads, Meta Ads, YouTube, and other relevant channels. The ideal candidate should have strong analytical skills, a deep understanding of performance marketing, and hands-on experience in running and scaling ad campaigns profitably.

Key Responsibilities:

• Plan, create, manage, and optimize PPC campaigns on Google Ads, Facebook/Instagram (Meta), YouTube, LinkedIn, etc.
• Conduct keyword research, ad copy creation, A/B testing, and audience targeting.
• Monitor campaign performance daily and adjust strategies based on insights and analytics.
• Manage campaign budgets, bids, and pacing to ensure optimal ROI.
• Set up conversion tracking using Google Tag Manager, Pixels, UTM parameters, etc.
• Analyze and report on key performance metrics such as CTR, CPC, CPA, ROAS, and conversions.
• Collaborate with content, design, and SEO teams to align paid campaigns with overall marketing strategy.
• Stay up-to-date with platform updates, digital trends, and industry best practices.

Job Type: Full-time

Pay: ₹15,000.00 per month

Work Location: In person