The ideal candidate for this role will be proficient in Market Research, Social Media Management, Content Creation, Email Marketing, Analytics, Copywriting, SEO, and Telemarketing. As a Marketing Specialist at Photonic Systems, your key responsibilities will include developing and managing marketing campaigns to promote products and services, executing targeted campaigns to generate leads and increase brand visibility in the B2B sector, monitoring campaign performance to optimize results, identifying and pursuing new business opportunities within the B2B market, building strong relationships with clients, collaborating with the sales team, conducting outbound telemarketing activities to generate leads, maintaining a prospect database, handling inbound inquiries, conducting market research to identify trends and opportunities, analyzing customer needs and feedback, collaborating with cross-functional teams, preparing reports on campaign performance and sales activities, and possessing a Bachelor's degree in Marketing, Business, Communications, or a related field, experience in B2B sales and telemarketing, understanding of marketing strategies, communication skills, proficiency in telemarketing practices, analytical skills, and strong organizational skills.,