The ideal candidate for this role will be proficient in Market Research, Social Media Management, Content Creation, Email Marketing, Analytics, Copywriting, SEO, and Telemarketing. As a Marketing Specialist at Photonic Systems, your key responsibilities will include developing and managing marketing campaigns to promote products and services, executing targeted campaigns to generate leads and increase brand visibility in the B2B sector, monitoring campaign performance to optimize results, identifying and pursuing new business opportunities within the B2B market, building strong relationships with clients, collaborating with the sales team, conducting outbound telemarketing activities to generate leads, maintaining a prospect database, handling inbound inquiries, conducting market research to identify trends and opportunities, analyzing customer needs and feedback, collaborating with cross-functional teams, preparing reports on campaign performance and sales activities, and possessing a Bachelor's degree in Marketing, Business, Communications, or a related field, experience in B2B sales and telemarketing, understanding of marketing strategies, communication skills, proficiency in telemarketing practices, analytical skills, and strong organizational skills.,
As a Marketing Specialist at Photonic Systems, your role will involve a diverse set of responsibilities to drive the marketing efforts and sales objectives within the B2B sector. Your key responsibilities will include: - Campaign Management: - Develop, implement, and manage marketing campaigns to promote Photonic Systems products and services. - Design and execute targeted campaigns aimed at generating leads and increasing brand visibility within the B2B sector. - Monitor and analyze campaign performance, adjusting strategies to optimize results and achieve KPIs. - B2B Sales: - Identify and pursue new business opportunities within the B2B market. - Build and maintain strong relationships with existing clients and potential customers. - Collaborate with the sales team to align marketing strategies with sales objectives and support lead conversion efforts. - Prepare and deliver presentations to potential clients, showcasing the benefits and features of our products. - Telemarketing: - Conduct outbound telemarketing activities to generate leads and set appointments with potential clients. - Develop and maintain a database of prospects, ensuring effective follow-up and lead nurturing. - Handle inbound inquiries and provide information about our products and services to prospective clients. - Market Research & Analysis: - Conduct market research to identify trends, opportunities, and competitive landscape within the manufacturing industry. - Analyze customer needs and feedback to tailor marketing strategies and improve product offerings. - Collaboration & Reporting: - Work closely with the sales, product development, and design teams to ensure cohesive marketing efforts. - Prepare regular reports on campaign performance, sales activities, and lead generation metrics for senior management. Qualifications required for this role include: - Bachelor's degree in Marketing, Business, Communications, or a related field. - Proven experience in marketing, with a focus on B2B sales and telemarketing. - Strong understanding of marketing strategies, campaign management, and lead generation techniques. - Excellent communication and interpersonal skills, with the ability to engage and persuade potential clients. - Proficiency in telemarketing practices and tools. - Analytical skills to assess campaign effectiveness and sales performance. - Strong organizational skills and the ability to manage multiple tasks effectively.,