Performance Marketing Executive- Global Marketplace

2 - 4 years

0 Lacs

Posted:1 month ago| Platform: Foundit logo

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Job Type

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Job Description

Job Title: Performance Marketing Executive Global Marketplace

Location: Bangalore, India

Job Overview:

Performance Marketing Executive

Amazon, Flipkart, and other key e-commerce platforms.

ideal candidate will be responsible for driving sales growth, managing campaigns, and improving ROI

by leveraging data insights and marketplace tools.

Key Responsibilities:

Business and Strategy:

? Managing our company account on Market place.

Marketplace Advertising:

? Plan, execute, and optimize advertising campaigns on Amazon (Sponsored Products, Sponsored Brands, Sponsored Display) and other e-commerce platforms.

? Develop strategies to maximize visibility, improve rankings, and increase sales through PPC and display ads.

Analytics & Optimization:

? Monitor campaign performance metrics like ACOS, ROAS, CTR, and CVR.

? Analyze sales data, keyword performance, and competitor activity to identify growth opportunities.

? Perform keyword research and bid optimization to enhance campaign efficiency. Budget Management:

? Allocate and manage advertising budgets to ensure maximum ROI while staying within spend limits.

? Track daily ad spends and adjust campaigns to meet performance targets.

Collaboration & Coordination:

? Partner with the marketplace team to ensure product listings are optimized with relevant keywords, compelling content, and high-quality images.

? Collaborate with content and design teams to create high-converting ad creatives.

Performance Reporting:

? Prepare detailed performance reports for stakeholders, highlighting key insights and recommendations for improvement.

? Present weekly/monthly reports on campaign performance and advertising spend.

Operation & supply:

? Inventory management

Qualifications & Skills:

Experience:

? 2 years of experience in performance marketing or digital advertising, with a strong focus on

marketplaces like Amazon, Flipkart.

? Proven experience managing Amazon PPC campaigns and using Amazon Advertising Console

(AMS).

Technical Skills:

? Proficiency in tools like Amazon Advertising Console, Helium 10, Jungle Scout, or similar

platforms.

? Advanced knowledge of campaign optimization techniques, including bid adjustments and

keyword targeting.

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