Key Responsibilities
- Plan, execute, and optimize paid marketing campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), YouTube, LinkedIn, and other digital advertising channels.
- Manage end-to-end campaign execution, including audience targeting, ad creation, budget allocation, bidding strategies, and performance analysis.
- Monitor and optimize key performance metrics including ROAS, CAC, CPL, CPI, CTR, Conversion Rate, and Customer Lifetime Value.
- Conduct A/B testing on ad creatives, landing pages, audience segments, and campaign strategies to improve performance.
- Analyze campaign data and provide actionable insights to improve marketing effectiveness and ROI.
- Collaborate with content, design, product, and sales teams to develop highconverting marketing campaigns.
- Track user acquisition, retention, and engagement metrics using analytics tools.
- Manage app marketing campaigns and optimize app installs, user engagement, and retention where applicable.
- Develop remarketing and customer retention campaigns to maximize conversions.
- Prepare weekly and monthly performance reports and present findings to stakeholders.
- Stay updated on industry trends, platform updates, competitor activities, and emerging digital marketing practices.
Required Skills & Qualifications
- Bachelor's degree in marketing, Business Administration, Digital Marketing, or related field.
- 3+ years of hands-on experience in Performance Marketing, Digital Marketing, or Growth Marketing.
- Strong experience managing Google Ads, Meta Ads Manager, and other paid media platforms.
- Proficiency in Google Analytics (GA4), Google Tag Manager, Search Console, and performance tracking tools.
- Experience with conversion tracking, pixel implementation, attribution models, and campaign measurement.
- Strong analytical and data interpretation skills.
- Knowledge of SEO, ASO, affiliate marketing, and marketing automation is an added advantage.
- Experience in e-commerce, social commerce, marketplace, or consumer internet businesses is preferred.
- Excellent communication, presentation, and stakeholder management skills.
Preferred Qualifications
- Google Ads, Meta Blueprint, or relevant digital marketing certifications.
- Experience working in high-growth startups or consumer technology companies.
- Familiarity with CRM tools, customer segmentation, and retention marketing strategies.
What We Offer
- Opportunity to work in a fast-growing social commerce platform.
- Dynamic and collaborative work environment.
- Career growth and learning opportunities.
Competitive salary and performance-based incentives.
Pay: ₹9,900.00 - ₹85,000.00 per month
Benefits:
Work Location: In person
