Performance Marketer with AI & EdTech Focus

Performance Marketer with AI & EdTech Focus

Location: Rajkot, Gujarat (On-site preferred)

Type: Full-Time

Experience: 2–5 years preferred

About Us

At Shreeji Education Zone, we’re not just an institute — we’re building the blueprint of the future of education. With a sharp focus on AI-driven learning systems, personalized academic growth, and digital-first thinking, we’re setting the stage for a global transformation in how students learn, perform, and succeed.

We’re looking for a Performance Marketer who’s ready to leave behind outdated campaign models and step into a world where AI meets education at scale. If you love numbers, funnels, automation, and believe education can change the world — this role is your canvas.

Your Role in Our Revolution

You won’t just run ads — you’ll craft intelligent, adaptive marketing systems that feed an AI-powered learning machine.

Responsibilities:

• Plan, launch, and scale high-converting digital campaigns across Google, Meta, and YouTube
• Track and report performance KPIs (CTR, ROAS, CAC, LTV, Bounce Rate, etc.)
• Design, build, and A/B test conversion funnels (from ad to lead to learning engagement)
• Leverage AI tools like ChatGPT, Jasper, Copy.ai, SurferSEO to scale creatives, landing pages, and even media buying insights
• Collaborate with our academic, tech, and creative teams to align messaging with evolving offerings
• Conduct market + competitor analysis to fuel adaptive content and smart segmentation
• Stay ahead of the curve with trend reports, funnel experiments, and AI upgrades

Must-Have Skills

• Proven expertise in Google Ads and Facebook Business Manager
• Experience with lead generation for EdTech, coaching, or online learning
• Deep understanding of AI integration in performance marketing
• Strong grip on data storytelling — ROAS, CAC, conversion metrics, funnel optimization
• Comfort using automation tools (Zapier, Make, Meta Scripts, etc.)

Bonus Superpowers

• Knowledge of tools like Canva, Figma, Webflow, Unbounce
• SEO content optimization & growth hacks
• Email drip campaigns + lead scoring systems
• Basic knowledge of education market behavior
• Funnel building experience (ClickFunnels, Instapage, etc.)

Why Join Us?

Because here, you won’t just be a marketer.

You’ll be one of the early minds building a first-of-its-kind AI-integrated education ecosystem in India — possibly the world. This is your chance to:

Work with an ambitious, passionate team

Build systems from scratch — not inherit broken ones

Grow into a leadership role as our digital wing expands

Contribute to real societal change — not just sales numbers

Ready to Shape the Future?

Send your CV

Job Types: Full-time, Fresher

Pay: ₹13,799.42 - ₹68,067.59 per month

Benefits:

• Leave encashment
• Paid sick time

Ability to commute/relocate:

• Rajkot, Rajkot, Gujarat: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• Tell us about a campaign where you dramatically improved ROAS. What worked? What didn’t?
• Which AI tools do you currently use for performance marketing? How do they impact your workflow?
• What was the CAC for your last campaign, and how did you optimize it?
• If we gave you ₹10,000 to acquire 20 qualified leads in 7 days, what’s your exact approach?
• Which recent digital marketing trend excites you most — and why?

Language:

• English (Preferred)

Location:

• Rajkot, Rajkot, Gujarat (Preferred)

Work Location: In person