Performance Marketer + Shopify Developer

Role Overview: As a Performance Marketing + Shopify Specialist at Dreamscribe Brands, you will play a crucial role in developing and managing Shopify stores for brands and clients. Your responsibilities will include optimizing product pages, checkout processes, and integrations to enhance conversions. Additionally, you will be in charge of planning and executing paid ad campaigns across various platforms such as Facebook, Instagram, Google, and YouTube, with a focus on generating leads, driving sales, and retargeting. Collaboration with content, design, and video teams will be essential to align creatives with ad strategies and explore innovative ideas for ad creatives, funnels, and automation. Key Responsibilities: - Build and manage Shopify stores, ensuring optimal performance for brands and clients. - Optimize product pages, checkout processes, and integrations to maximize conversions. - Implement analytics, tracking, and third-party app integrations on Shopify stores. - Plan, execute, and manage paid ad campaigns on Facebook, Instagram, Google, and YouTube. - Create high-ROI ad strategies for lead generation, sales, and retargeting purposes. - Analyze campaign data, report key metrics, and optimize for scaling return on ad spend (ROAS). - Collaborate with content, design, and video teams to align creatives with ad strategies. - Suggest innovative ideas for ad creatives, funnels, and automation tools. Qualifications Required: - Minimum 3-5 years of experience in performance marketing and Shopify setup/management, preferably with exposure to the US market. - Proficiency in ad platforms, conversion tracking mechanisms, and funnel optimization techniques. - Ability to analyze data effectively and derive actionable insights for campaign optimization. - Bonus skills in graphic design, video editing, or AI-driven automation tools would be advantageous. - Self-driven, analytical mindset, and comfortable working in a dynamic startup environment. (Note: Company details were not explicitly provided in the Job Description.),