Performance Marketer (PPC, Paid Media, Full Funnel, CRO) 3 to 5 Years Experience Kochi

Location:

About the Role

This is not a run ads role. This is a technical, analytical, multi-platform performance function where your ability to optimise, scale, troubleshoot, and engineer outcomes matters more than anything else. You will work across multiple channels, industries, and funnel structures, and you must be able to improve performance consistently, not occasionally.

What You Will Own

1. Multi-Platform Campaign Management

major performance platforms

Google Ads (Search, Display, Performance Max, Video, Remarketing)

Meta Ads (Facebook, Instagram)

LinkedIn Ads

Basic understanding of programmatic and automation tools

You must know:

How each platform behaves

What each platform is best used for

How to build cross-channel funnels that reinforce each other

2. Optimisation-First Execution

This is the core of the role.

You must show mastery in:

Reducing CPL without killing volume

Improving CTR with creative, copy, and audience shifts

Scaling budgets without breaking the funnel

Running A/B tests with hypotheses, not random variations

Fixing drops in performance immediately

Troubleshooting attribution issues and platform inconsistencies

Adjusting bidding strategies based on performance signals

If optimisation is not your strength, this role will expose it very quickly.

3. Funnel Logic & Conversion-Based Thinking

Build campaigns aligned with customer intent

Map cold, warm, and hot audience paths

Identify where conversions are leaking and propose fixes

Work closely on landing pages and recommend CRO actions

Understand conversion psychology and messagemarket match

4. Performance Analysis & Decision Making

Go beyond generic insights

Read patterns, not surface-level data

Translate numbers into actionable decisions

Communicate insights clearly to internal teams and clients

Build weekly dashboards with clarity and narrative

5. Creative Direction & Testing

You won't design or write, but you must guide.

Suggest angles, messaging, formats, and hooks

Test variations intentionally

Identify when creative fatigue hits

Push for refresh cycles proactively

6. Budget & Efficiency

Manage budgets with precision

Ensure pacing, cost control, and ROI consistency

Allocate spend intelligently based on learning cycles

7. Client Interaction & Accountability

Communicate performance simply and confidently

Manage expectations based on data

Convert unclear business needs into structured marketing actions

Handle pressure without chaos

Present recommendations with clarity

Whom We Are Looking For

Required

35 years

agency environment

Ability to optimise aggressively and intelligently

Strong analytical mindset and structured problem-solving

Comfort with multi-client, multi-industry workloads

Ownership-driven and able to move without supervision

Preferred

Background in EdTech, Real Estate, SaaS, or service-based businesses

Experience working with funnels and CRO

Certification in Google Ads or Meta Blueprint

Strong understanding of tracking, pixels, events, and attribution

Who Will NOT Fit

Boost post level advertisers

People who rely solely on platform recommendations

People who cannot handle campaigns across all major platforms

People who panic when numbers drop instead of diagnosing logically

People who want a quiet, repetitive, low-stress environment

Success Criteria (How We Measure You)

Sustained improvement in CPL, CTR, ROAS

Ability to diagnose performance issues quickly

Clean, structured account setup

Clear communication and client handling

Faster testing cycles

Strong collaboration with content, design, and SEO teams

Month-on-month performance growth