Performance Marketer (Digital marketing)

As a Performance Marketer at our company, your role will involve planning, executing, and optimizing high-ROI campaigns using Google Ads, Meta Ads, and Performance Max. Your data-driven mindset and hands-on experience in audience targeting will be essential in achieving successful campaign outcomes. You will collaborate with the creative team to enhance ad assets and landing pages. Staying updated with industry trends and platform updates will also be a key part of your responsibilities. Key Responsibilities: - Plan, execute, and optimize Google Ads, Meta Ads, and Performance Max campaigns. - Analyze performance data to enhance ROI and reduce CAC. - Manage budgets, bidding strategies, and audience segmentation. - Collaborate with the creative team for ad assets and landing page improvements. - Stay informed about industry trends and platform updates. Qualifications Required: - Minimum 2 years of experience in performance marketing. - Proficiency in Google Ads, Meta Ads, and analytics tools. - Data-driven approach with expertise in Google Analytics and CRM tools. - Demonstrated ability to optimize ad spend and enhance campaign performance. - Strong analytical and communication skills. Additionally, the job is a full-time position requiring in-person work at our location in Calicut. As a Performance Marketer at our company, your role will involve planning, executing, and optimizing high-ROI campaigns using Google Ads, Meta Ads, and Performance Max. Your data-driven mindset and hands-on experience in audience targeting will be essential in achieving successful campaign outcomes. You will collaborate with the creative team to enhance ad assets and landing pages. Staying updated with industry trends and platform updates will also be a key part of your responsibilities. Key Responsibilities: - Plan, execute, and optimize Google Ads, Meta Ads, and Performance Max campaigns. - Analyze performance data to enhance ROI and reduce CAC. - Manage budgets, bidding strategies, and audience segmentation. - Collaborate with the creative team for ad assets and landing page improvements. - Stay informed about industry trends and platform updates. Qualifications Required: - Minimum 2 years of experience in performance marketing. - Proficiency in Google Ads, Meta Ads, and analytics tools. - Data-driven approach with expertise in Google Analytics and CRM tools. - Demonstrated ability to optimize ad spend and enhance campaign performance. - Strong analytical and communication skills. Additionally, the job is a full-time position requiring in-person work at our location in Calicut.