Role & responsibilities - Identify and qualify potential clients through outbound channels Manage lead databases and outreach campaigns via Apollo & LinkedIn Craft and send personalized cold emails and LinkedIn messages Track responses and follow up regularly Collaborate with the team to refine lead lists and outreach strategy Maintain CRM hygiene and report on lead quality and engagement Preferred candidate profile - 2 to 4 years of experience in lead generation (preferably for design/marketing agencies) Confident in achieving targets Strong communication skills Familiarity with tools like Apollo, LinkedIn Sales Navigator and related Self-driven, organized, and result-oriented