Responsibilities: * Develop AI-powered digital strategies * Lead social media, influencer, online branding efforts * Manage digital campaigns from ideation to execution * Oversee content marketing initiatives
What You Own (Key Responsibilities) Intake & Scoping: Turn business asks into tight briefs (objectives, channels, deliverables, acceptance criteria, timelines, budgets). Flag compliance early (healthcare claims/consent, AlcoBev surrogate/age-gating, packaging regs). Planning & Capacity: Build the master production calendar across brands/practices; enforce WIP limits; rebalance work early; maintain a vetted freelancer/vendor bench . Creative & Production Oversight: Drive structured reviews from concept/storyboard/copy to first cut/final across mainline (TVC/OOH/Print/BTL) , YouTube/IG , performance creatives , packaging , and web . Channel/Campaign Ops: Ensure publish-readiness (tracking, accessibility, metadata, rights, storage). Coordinate media/production partners and release masters for mainline/BTL. AI & Automation: Design AI assists and micro-apps (brief outline, cut-lists, metadata QA, thumbnail ideation, naming), and automations (Zapier/Make/Apps Script/Python) for intake, approvals, checklists, and reporting with before/after metrics. Quality & Risk: Enforce Definition of Done checklists; brand tone/visual guardrails; legal sign-offs; maintain a risk register with Option A/B and trade-offs. Client Communication: Weekly status packs; milestone reviews; clear expectations; create Value for Money snapshots (scope vs delivered, repurposes, efficiencies). Commercial Hygiene: Track margins, hours vs estimates, POs/vendors, receivables; prevent scope creep with timely change orders. People Leadership: Run 1:1s, coaching plans, and skill shares; set standards without drama; recognize wins publicly, coach privately; keep the team AI-updated . Reporting & Improvement: Publish a weekly Ops dashboard (on-time %, first-pass approvals, iterations, cycle time, utilization, margins, receivables, content KPIs). Lead retros and SOP refresh. Candidate Profile (Must-Haves) 5-8 yrs in digital marketing /creative ops or production with multi-practice exposure (healthcare mainline, D2C, AlcoBev, packaging/design, web/SEO/performance/social). Proven team leadership (8-20 members); sprint planning, throughput, QA, and SOP discipline. Hands-on with AI workflows/automation that saved time and lifted quality (show examples). Excellent written & verbal communication ; crisp status, strong client handling. Data-literate: can read dashboards (YouTube/IG/Ads/GA4/Looker Studio), spot trends, and act. Compliance awareness: healthcare (accuracy/consent/ethical claims/privacy) and AlcoBev (age-gating/surrogate norms); packaging basics. Good-to-Have Scripting comfort (Apps Script/Python/Node) and automation tools (Zapier/Make). Understanding of thumbnail/hook/retention tactics, SEO for medical content, and e-commerce listings. Hiring/interviewing; vendor/production/print coordination experience. Education Graduate/Postgraduate in Marketing/Communications/Design/Media/Engineering or equivalent experience. Key Skills (ATS Keywords) Digital Operations, Delivery Management, Creative Production, Project Management, Sprint Planning, SOPs, QA, Healthcare Marketing , AlcoBev Marketing , Packaging Design , YouTube Marketing, Social Media, Performance Marketing, SEO, Web Production, Content Calendar, Client Communication, Vendor Management, AI Workflows , Automation , Zapier, Make (Integromat), Google Apps Script, Python, Google Sheets, Looker Studio, GA4, Risk Management, Compliance, Value for Money, Team Leadership, Jamshedpur Work Mode & Hours In-office (Jamshedpur). Standard business hours with flexibility around shoots/releases.
What You Own (Key Responsibilities) - Intake & Scoping: Turn business asks into tight briefs (objectives, channels, deliverables, acceptance criteria, timelines, budgets). Flag compliance early (healthcare claims/consent, AlcoBev surrogate/age-gating, packaging regs). - Planning & Capacity: Build the master production calendar across brands/practices; enforce WIP limits; rebalance work early; maintain a vetted freelancer/vendor bench . - Creative & Production Oversight: Drive structured reviews from concept/storyboard/copy to first cut/final across mainline (TVC/OOH/Print/BTL) , YouTube/IG , performance creatives , packaging , and web . - Channel/Campaign Ops: Ensure publish-readiness (tracking, accessibility, metadata, rights, storage). Coordinate media/production partners and release masters for mainline/BTL. - AI & Automation: Design AI assists and micro-apps (brief outline, cut-lists, metadata QA, thumbnail ideation, naming), and automations (Zapier/Make/Apps Script/Python) for intake, approvals, checklists, and reporting with before/after metrics. - Quality & Risk: Enforce Definition of Done checklists; brand tone/visual guardrails; legal sign-offs; maintain a risk register with Option A/B and trade-offs. - Client Communication: Weekly status packs; milestone reviews; clear expectations; create Value for Money snapshots (scope vs delivered, repurposes, efficiencies). - Commercial Hygiene: Track margins, hours vs estimates, POs/vendors, receivables; prevent scope creep with timely change orders. - People Leadership: Run 1:1s, coaching plans, and skill shares; set standards without drama; recognize wins publicly, coach privately; keep the team AI-updated . - Reporting & Improvement: Publish a weekly Ops dashboard (on-time %, first-pass approvals, iterations, cycle time, utilization, margins, receivables, content KPIs). Lead retros and SOP refresh. Candidate Profile (Must-Haves) - 5-8 yrs in digital marketing /creative ops or production with multi-practice exposure (healthcare mainline, D2C, AlcoBev, packaging/design, web/SEO/performance/social). - Proven team leadership (8-20 members); sprint planning, throughput, QA, and SOP discipline. - Hands-on with AI workflows/automation that saved time and lifted quality (show examples). - Excellent written & verbal communication ; crisp status, strong client handling. - Data-literate: can read dashboards (YouTube/IG/Ads/GA4/Looker Studio), spot trends, and act. - Compliance awareness: healthcare (accuracy/consent/ethical claims/privacy) and AlcoBev (age-gating/surrogate norms); packaging basics. Good-to-Have - Scripting comfort (Apps Script/Python/Node) and automation tools (Zapier/Make). - Understanding of thumbnail/hook/retention tactics, SEO for medical content, and e-commerce listings. - Hiring/interviewing; vendor/production/print coordination experience. Education Graduate/Postgraduate in Marketing/Communications/Design/Media/Engineering or equivalent experience. Key Skills (ATS Keywords) Digital Operations, Delivery Management, Creative Production, Project Management, Sprint Planning, SOPs, QA, Healthcare Marketing , AlcoBev Marketing , Packaging Design , YouTube Marketing, Social Media, Performance Marketing, SEO, Web Production, Content Calendar, Client Communication, Vendor Management, AI Workflows , Automation , Zapier, Make (Integromat), Google Apps Script, Python, Google Sheets, Looker Studio, GA4, Risk Management, Compliance, Value for Money, Team Leadership, Jamshedpur Work Mode & Hours In-office (Jamshedpur). Standard business hours with flexibility around shoots/releases.