Role Description 1. Keyword Research and Analysis: Conduct comprehensive keyword research to identify opportunities for organic traffic growth. & Analyze competitors' keywords and SEO strategies to stay ahead in the market. 2. On-Page Optimization: Optimize website content, meta tags, and other on-page elements to align with SEO best practices. Collaborate with content creators to ensure new and existing content is SEO-friendly. 3. Technical SEO: Conduct regular website audits to identify and resolve technical issues affecting SEO performance. Work closely with the development team to implement technical SEO recommendations. 4. Link Building: Develop and execute effective link-building strategies to enhance the website's authority and credibility. Monitor and disavow toxic backlinks to maintain a healthy link profile. 5. Content Marketing: Collaborate with the content team to create and optimize high-quality, shareable content. Implement content distribution strategies to maximize reach and engagement. 6. Reporting and Analysis: Utilize analytics tools to track, measure, and report on key SEO metrics. Provide insights and recommendations based on performance data. 7. Stay Abreast of Industry Trends: Keep up-to-date with industry trends, algorithm updates, and best practices. Implement changes to SEO strategies accordingly.
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