Role & responsibilities Manage and maintain social media profiles for multiple client accounts across platforms (Instagram, Facebook, LinkedIn, Twitter) Create, curate, and schedule engaging content (posts, reels, stories, captions, hashtags). Monitor audience engagement, respond to comments/messages, and build online communities. Analyse performance metrics and prepare monthly reports that provide insights and recommendations. Stay updated with social media trends, platform updates, and emerging tools. Assist in running paid social media ads and optimizing