Job Title: Business Development Manager Department: Sales & Franchise Management Reporting To: Director Location: Ahmedabad-based Employment Type: Full-time Role Overview: This dynamic role blends Franchise Expansion (B2B) and Student Enrollment (B2C) responsibilities. The ideal candidate will be a proactive relationship builder, skilled communicator and strategic executor who can drive franchise growth, onboard quality partners and achieve ambitious student admission targets across Indian and International accounting programs. Job Description (JD) A. Franchise Development & Partner Management (B2B Focus) - Scouting & Evaluation: Identify and assess potential franchise partners through inbound inquiries, lead databases, outreach campaigns and local market visits. - Pitching & Conversion: Deliver powerful business presentations covering investment, ROI, brand support and scalability of the franchise model to potential partners. - Negotiation & Closure: Lead discussions on commercial terms, territory allocation and operational commitments with support from senior team members. - Agreement & Compliance: Coordinate documentation, franchise fee collection and timely execution of agreements. - Onboarding & Relationship Management: Ensure smooth induction of new partners and act as their primary liaison across academics, marketing and operations. - Performance & SOP Adherence: Monitor franchise revenue, enrollments and brand compliance through structured audits, reviews and intervention strategies. B. Student Admissions & Channel Sales (B2C Focus) - Lead Management: Generate and nurture student leads via offline sources, institutional collaborations and franchisee channels. - Institutional Engagement: Develop and maintain relationships with school authorities, college authorities and coaching center owners for partnership-based lead generation. - Marketing Support: Execute and support local promotions, seminars, webinars and brand activations. - CRM & Analytics: Maintain accurate lead status and conversion data in the CRM. Analyze inquiry funnel and optimize conversion strategies. C. Strategic Sales Execution & Reporting - Sales Planning: Define region-wise strategies for franchise acquisition and student enrollment, aligned with monthly/quarterly business targets. - Performance Monitoring: Track KPIs across both B2B and B2C verticals, ensuring consistent progress and course correction where needed. - Collaboration: Work closely with cross-functional teams, Academics, Marketing and Operations, to ensure cohesive partner and student experience. - Reporting & Insights: Prepare detailed weekly/monthly reports on franchise sign-ups, admissions, lead performance and market feedback. Key Skills: Sales Pitching, B2B/B2C Negotiation, Franchise Management, CRM Tools, Reporting Personal Traits: Result-driven, Relationship-oriented, Excellent Communicator, Self-Starter Language Skills: Proficiency in English, Hindi and Gujarati Language Travel Requirement: Willing to travel locally and intercity as required