Job
Description
You will be joining Guzaarish by MS Foods, a renowned luxury gifting brand in Delhi with a rich history of 25 years in creating exquisite hampers for various occasions. The brand's essence lies in blending tradition with elegance to curate gifts that reflect luxury, love, and celebration. At our flagship showroom, you will find the widest range of gift hampers in Delhi, including gourmet sweets, bakery delights, and carefully curated imports from around the globe. As a Creative & Social Media Lead, your primary responsibility will be to bring our brand's vision to life through compelling storytelling, captivating visuals, and a strong digital presence. You will play a crucial role in conceptualizing and producing creative content that aligns with brand campaigns, launches, and seasonal trends. Additionally, you will be in charge of capturing high-quality photos and videos of products, hampers, and events both in-store and on-location, and editing them to maintain a consistent luxury and aspirational look across all social media platforms. Managing our social media presence will be a key aspect of your role, including overseeing daily posts on Instagram, Facebook, and other relevant platforms, crafting engaging captions in line with the brand's tone of voice, and planning and executing monthly content calendars. Furthermore, you will be responsible for engaging with followers, responding to DMs/comments, and fostering organic growth within the online community. In terms of campaign execution, you will coordinate content shoots for product launches, exhibitions, and festive collections, creating reels, stories, and behind-the-scenes content to drive engagement. Monitoring the performance of posts, reels, and campaigns and providing suggestions for enhancements will also fall under your purview. Collaboration and brand building are integral components of this role, requiring close coordination with the marketing team to ensure that creative content aligns with overarching business goals. It will be essential to stay abreast of social media trends, luxury brand storytelling techniques, and developments within the wedding and gifting industry to deliver impactful results. To excel in this position, you should have a proven track record in content creation, photography, videography, and editing, supported by a robust portfolio showcasing your visual storytelling abilities. Proficiency in tools such as Adobe Premiere Pro, Lightroom, Photoshop, or similar editing software is crucial, along with a deep understanding of social media platforms, trends, and analytics. A creative mindset, keen attention to detail and aesthetics, excellent time management skills, and the ability to juggle multiple projects simultaneously will be key to your success. While not mandatory, preferred qualifications include prior experience in luxury, lifestyle, or wedding industry brands, familiarity with DSLR/mirrorless cameras and professional lighting setups, as well as a strong sense of composition, color grading, and brand visual identity. If you are passionate about creating compelling content, shaping brand narratives, and engaging with online communities, we invite you to be a part of our dynamic team at Guzaarish by MS Foods.,
