Role & responsibilities *Develop, execute, and review local brand activation plans in order. *Work closely with internal & external stakeholders -trade marketing, expert marketing, digital *marketing, and agencies to drive excellent execution of strategy at the consumer level. *Analyze brand & competitors performance. *Plan & optimize media plans for assigned brands. *Set pricing strategy & price optimization for assigned brands. *Product Based Promotions. *All Printing processes and coordination with Vendors. Operating Print & Digital Media promotions for the entire South Region. *Plan promotional calendar for the year which will include *Ensure proper execution of the Marketing activity. *Developing vendor at local level for Marketing activities. *Ensure the proper execution of SOP *Creating Models outlets within the city and Model cities for the state to increase the visibility of the brand. *Designing Consumer promotion at the state level to increase the Brand awareness and Sales. Preferred candidate profile