Area Sales Manager Sunfresh Agro Industrial Pvt Ltd(Lactalis India)

8.0 - 13.0 years

12 - 18 Lacs

kolkata

Work from Office

Job Summary: Lactalis India is looking for an experienced and driven Area Sales Manager to lead MSME-focused sales operations for its dairy product portfolio in the Kolkata region. The ideal candidate will have a strong background in FMCG/dairy sales, proven leadership capabilities, and a deep understanding of MSME market dynamics. Key Responsibilities: Sales & Market Development Drive sales of dairy products (milk, curd, paneer, butter, ghee, etc.) across MSME clients. Develop and implement regional sales strategies to meet volume and revenue targets. Identify and onboard new MSME clients including small retailers, food processors, and institutional buyers. Team Leadership Lead and manage a team of Territory Sales Officers and Executives. Conduct regular training, performance reviews, and field visits. Foster a results-driven and customer-focused team culture. Channel & Client Management Build and maintain strong relationships with distributors, retailers, and MSME clients. Monitor channel performance and optimize distribution efficiency. Ensure high levels of customer satisfaction and timely issue resolution. Market Intelligence & Reporting Analyze market trends, competitor activities, and customer feedback. Provide actionable insights to senior management. Prepare and present weekly/monthly sales reports and forecasts. Operational Coordination Ensure smooth coordination with logistics, finance, and production teams. Monitor inventory levels and ensure timely product availability. Adhere to food safety and regulatory compliance standards. Qualifications: Bachelors degree in Business, Marketing, Agriculture, or Dairy Technology. 8–12 years of experience in FMCG or dairy product sales, preferably with MSME exposure. Experience in managing regional sales teams and achieving business targets. Skills Required: Strong understanding of dairy product categories and MSME market dynamics. Excellent leadership, communication, and negotiation skills. Proficiency in CRM tools, Excel, and data analysis. Strategic thinking and ability to work under pressure

Posted 3 days ago

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