A digital marketing manager's responsibilities include: Planning and managing campaigns: Planning and managing digital marketing campaigns to promote a business's products and services Implementing strategies: Developing and implementing digital marketing strategies, such as social media advertising, email marketing, and SEO Measuring performance: Measuring and reporting on key performance indicators (KPIs) and return on investment (ROI) Analyzing data: Analyzing website traffic, audience engagement, and other metrics Optimizing content: Optimizing content for websites and social media platforms Managing budgets: Creating, executing, and monitoring marketing campaign budgets Collaborating with teams: Collaborating with marketing, media, and sales teams to improve marketing results Managing relationships: Managing relationships with agencies, vendors, and other third parties Creating reports: Preparing reports on the performance of marketing campaigns Working with influencers: Working with influencers to ensure they create brand-aligned content Digital marketing managers should have experience in variety of marketing tools and techniques, such as PPC, SEO, SEM, email, social media, and display advertising.
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