Content & Event Marketing Specialist (B2B)
Job description About the company: Media Fusion is a publications and trade fairs company based in Dubai, UAE and Mumbai, India. In its 17-year long stint, the company has built a wide portfolio of trade magazines and trade fairs. MFX is the company’s trade show arm, which organises B2B trade shows in the Middle East and India. Website: www.mediafusionme.com Job Location: Mumbai, Maharashtra Job Duration: Full-time Your Role We are looking for an experienced, committed Marketing Specialist, who can take on the 360 degree marketing responsibilities of our trade exhibitions business. This would involve an understanding of event marketing, strategy, implementing content marketing through social and email marketing channels, managing barter collaborations, getting government support, supporting the sales team, analysing performance and tweaking strategies accordingly, and more. You have to be able to write compelling content, conduct research, manage email marketing, social media marketing and analyse their performance. You also have to liaise with our Marketing Manager, Design, Sales, Conference and Operations teams, when required. Who we are looking for: A digital marketer with at least 4-5 years of experience handling B2B content and its marketing. Trade show experience is a bonus! A talented storyteller who can conduct in-depth research and create compelling marketing content. An organized individual who can maintain a content calendar and plan ahead with a focus on quality. Someone who can focus on managing barters and maintaining relationships with associations and media. Someone who can work in tandem with our performance marketing team. A multi-tasker who can handle multiple brands at a time. A collaborator who can work with colleagues in Dubai on varied projects. Someone who is willing to travel to our tradeshows and handle marketing operations from there. A communicator who can clearly articulate their plan and execute it seamlessly. A team player, who works well with all levels of executives. Someone with excellent spoken and written English and strong communication skills. A person who is a stickler for detail and a grammar fiend. Must be a quick learner and a problem solver and calm under pressure. Someone who knows how to use and analyse results from digital marketing tools for various operations. Technical skills: Expertise in email marketing Social media marketing Marketing content Deep knowledge of various tools related to digital marketing including Google Analytics, MailChimp, Ad Campaigns and CRM. Personal skills: You are easy-going, friendly, and professional You are interested in learning about new subjects, markets, and industries, especially in the B2B sector. You are respectful of the people, cultural attitudes, behaviours, and opinions. You are open to out-of-the-box thinking and constructive criticism. What you will get: Experience and expertise in creating, managing, and executing marketing activities while liaising with multiple teams both in-house and remotely. A 360 degree approach to marketing - content, social media, email, collaborations, analysis and much more. The opportunity to work in an organisation that is dynamic and growing steadily. A stable work culture that is known for respectful interaction, is professional and ethical. The opportunity to be recognised as a team player and an expert in your field. New challenges and new things to learn every day. Qualification: Bachelor’s or Master’s degree At least 4-5 years of experience in B2B content, email and Social media marketing Looking for full-time work If the above role aligns with your experience and skills, we encourage you to share your resume along with below details at hr@mediafusionme.com. Total Experience: Current Salary: Expected Salary: Notice Period: Show more Show less
