210 Media Buying Jobs - Page 2

We are looking for a Digital Planner/Buyer who will be responsible for working with clients, agencies, sites/publishers and internal departments to plan, buy and traffic all digital media with a strong emphasis on B2B, local and national sites. Must have both search and display advertising experience. Individual has the ability to ingest research and data, boil it down to relevant insights, plan the media and then clearly and succinctly communicate the plan to individuals internally and externally. Utilize experience and expertise to oversee the execution of campaigns from beginning to end. Has the opportunity to help shape the growth of the agencys interactive media offerings/capabilities and educate the team. Key Responsibilities. Participates in development and management of effective integrated media plans and buys under the supervision of the Media Director. Develops objectives, strategies, plans and presentations. Creates and manages media partner RFP process. Maintains media plans including changes, budgeting, execution, reporting, optimization and invoice reconciliation. Executes all digital plans. Ensures account and creative team is apprised of changes to the placements by producing the Creative and Specs Worksheet. Develops and executes paid search campaign recommendations and optimizations in Google Awards. Stays apprised of industry standards, new media programs/opportunities and can advise on new ways to reach targets. Investigates and utilizes information from syndicated research sources. Develops and fosters strong relationships with media partners. Evaluates media opportunities and presents media plans and/or POVs clearly in writing and orally. Analyzes web metrics, provides campaign effectiveness reports to clients, and recommends optimizations when appropriate to improve media performance. Handles all digital media billing using monthly tracking reports and invoice reconciliation. Skills Required. Strong mathematical abilities required. Detail oriented and proficient at managing projects and able to multi-task, organize, prioritize and structure workload. Experience Using Google Analytics And Other Media Tools. Strong interpersonal, verbal and written skills as well as proven ability to develop well-written documents and presentations. Interested candidates may email their resum to the below mentioned email address careers@tsbi.in. Show more Show less

As a part of Momentus Digital, you will be responsible for managing the role of international Media buying & client Servicing. Your role will involve interacting with international clients, conducting calls and meetings, building relationships, and being well-versed with international markets and delivery strategies. It is essential to understand media buying across various platforms, affiliates, and demand-side platforms (DSPs). Your responsibilities will include on-boarding international clients and campaigns, maintaining day-to-day client contact, and executing campaigns through platforms like Google, Facebook, Instagram, YouTube, and others. You will be accountable for campaign account management, implementing strategies to achieve campaign KPIs through multiple channels, and managing delivery channels while also creating new ones based on market needs. You will monitor performance activity, analyze results, identify areas for improvement, and recommend ways to increase affiliate-generated revenues. Building and nurturing relationships with demand-side and supply-side partners will be crucial for business growth and better placements visibility. Proactively responding to and resolving client and supply partner inquiries, as well as tracking issue concerns, will be part of your regular activities.,

We are looking for a talented and experienced Media Buyer with a minimum of 2 years of relevant work experience to join our team. As a Media Buyer, your primary responsibility will be to implement and manage media campaigns effectively to reach our target audience and drive business objectives. You will collaborate closely with the marketing team to develop media strategies, negotiate media buys, monitor campaign performance, and optimize media spend. Your responsibilities will include developing comprehensive media strategies by understanding campaign objectives, target audience, and budget constraints. You will identify relevant media opportunities across various platforms such as television, radio, print, outdoor, online, and social media to align with campaign objectives. Negotiating with media vendors to secure favorable rates and placements, optimizing media buys within allocated budgets, and developing media plans and schedules based on campaign objectives will also be part of your role. Monitoring campaign performance, analyzing data to evaluate the effectiveness of media channels, and making data-driven recommendations for optimization will be crucial. You will continuously evaluate media performance to identify optimization opportunities, adjust media strategies, budgets, and placements for improved effectiveness and ROI. Staying updated with industry trends, emerging media trends, and innovative advertising techniques is essential. You will prepare regular reports on media campaign performance, collaborate with cross-functional teams, and work closely with internal teams to align media strategies with overall marketing objectives. Qualifications: - Bachelor's degree in marketing, advertising, communications, or a related field - Proven work experience as a Media Buyer or in a similar role - Strong understanding of media planning, buying, and optimization techniques - Familiarity with media research tools and analytics platforms - Excellent negotiation and communication skills - Analytical mindset with the ability to interpret data and make data-driven decisions - Strong organizational skills and attention to detail - Ability to work under pressure and meet tight deadlines - Proficient in using media buying software and tools - Knowledge of digital media trends, platforms, and best practices - Familiarity with advertising regulations and compliance standards - Previous experience in managing media budgets and optimizing media spend About the company: Clicks Bazaar is India's leading Digital Marketing Agency that helps companies, brands, and start-ups leverage their online presence. With a dedicated and world-class team, Clicks Bazaar has proven itself in creating, executing, and growing profitable campaigns and websites. Join us to make a difference in the digital marketing landscape. This is a full-time position with a day shift schedule located in Gurugram, Haryana. Ability to commute or relocate before starting work is required. Application Question(s): - Have you run D2C sales ads Name any 2 D2C brands that you have handled. - How much monthly budget have you handled for running sales ads Experience: - Facebook Advertising: 1 year (Preferred),

As a Media Planning Specialist, you will be responsible for building a strategic plan to achieve brand objectives by selecting appropriate genres and channels based on factors such as Reach, Share, Affinity, Clutter, and Stickiness. Your role will involve scheduling campaigns effectively to enhance visibility, tracking and evaluating campaign performance, and preparing television reports on a monthly basis. Additionally, you will analyze competitors" activities, conduct category studies, and collaborate with channels to optimize GRPs. You will also be involved in releasing campaigns, monitoring spots, and ensuring seamless coordination with channels to maintain GRPs. Your responsibilities will include presenting Pre & Post Campaign Analysis in the form of a Deck, participating in new business development pitches, and evaluating plans using tools such as BARC. Proficiency in BARC, MPA, and TGI Software is essential for this role. To qualify for this position, you should have at least 4 years of experience in media planning within a Media Agency or Trading desk. A Master's degree in Business, Marketing, or Advertising is required, along with advanced proficiency in English. In addition to technical qualifications, you should possess soft skills such as understanding business dynamics, taking initiative, focusing on performance, and building collaborative relationships. Your competencies should include expertise in media planning and buying, mastery of MX principles (Connection, Context, Content), strong negotiation skills, programmatic knowledge, data processing abilities, and a deep understanding of marketing strategy. Familiarity with tools like BARC, YUMI, IRM, and MAP, operational performance management tools such as Pilot and IOMT, and advertising technologies including ad servers and ad platforms will be advantageous in this role.,

Overview We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together . Responsibilities Translating data into clear, compelling, and actionable insights by leveraging advanced analytics tactics conducted by central resource. Developing and executing attribution and measurement projects. Ensuring timely follow through on all scheduled and ad hoc deliverables. With the leaders of the functional specialty teams, keeping track of projects being run by the Functional Specialists to ensure they are done on time and to right level of quality. Development of presentations to clients, including the results of attribution and modelling projects in a clear and insightful narrative, digestible by a lay person. Understanding of consumer and marketplace behaviors, particularly those that most impact business and marketing goals. Qualifications Bachelor’s degree in statistics, mathematics, economics, engineering, information management, social sciences or business/marketing related fields. Masters preferred. 3 to 4 years of experience in a quantitative data driven field, media, or equivalent coursework or academic projects Media agency/media systems experience and strong knowledge of media planning/buying process. MS Excel and working with pivot tables, Excel functions and formulae must have skills. Good written and verbal communication skills, Client Interaction and Management are good to have Monitor and analyse OMG network media buying performance using our internal software system. Collect data from markets – checking and cleansing for accuracy. Participate in weekly meetings to clarify data details for specific markets. Work closely with the Omnicom Media Group buying community to deliver client reporting and understanding of buying performance and market context. Communicate with markets to capture specific media detail for our client work. Optimise working patterns to enhance efficiency and misunderstanding. Collaborate with external media auditing companies like Ebiquity and Mediasense. Working with the pitch team to understand how the media investment value model is crafted, articulated, and delivered to current and prospective clients. Deliver your individual objectives in line with the OMG capabilities: Commercial Acumen, Team Player, Client Builder and Craftsmanship. Weekly face to face meetings with your team. Work with systems like Outlook, Excel, PowerPoint

Job description Marketing Operations Analyst Accounts Payable As a Marketing Operations Analyst, the primary purpose of this role is to support Marketing by ensuring accurate execution of marketing operational processes, invoicing, billing, maintaining related reports and documentation, and providing marketing system administrative oversight. This role works closely with various Marketing teams and communicates with external vendors as needed to maintain operational tasks within the assigned functional area (Marketing Technology, Data Operations, and/or Marketing Finance). This role is critical to Target in ensuring that key administrative tasks and operational processes are executed on time and without error. Responsibilities: Respond to external vendors and internal managers regarding all aspects of the accounts payable process, including processing invoices for payment. Verify the accuracy of vendor invoices and confirm that the correct general ledger account codes are used. Generate payment to vendors on a routine schedule and match the check with backup for review by the financial manager. Inspect paid and unpaid invoices including cleared payment inquiries and check voiding to maintain accurate files and records according to company standards. Review automatic payments to ensure correct coding and authorization as well as sufficient contracts and documentation. Develop and maintain a filing system for financial information, records and documents to ensure easily available information. Monitor account balances, track expenses, prepare analyses of accounts and related financial activity to produce monthly financial reports. Ensures daily execution by reviewing new requests and entering required details into the relevant marketing systems and reports. Acts as point of contact for marketing teams and external vendors for procedural and administrative support relative to the assigned marketing systems. Implements and executes measurable and sustainable process improvements that drive accuracy and workflow productivity and reduce rework. Collaborates with internal marketing teams and other relevant business areas to ensure the accurate and timely execution of marketing operational process. Researches and responds to questions from internal marketing teams and external vendors regarding related system or process issues. Supervising and supporting/training associate analyst on the team. Raises issues to direct leader for guidance and support in resolution. Performs other duties as assigned Fosters a collaborative environment by being approachable and equipped with a can-do attitude. Occasional mentoring or leading team members. Pursues self-development, seeks feedback, adapts to and learns from change, difficulties and feedback. About You 3-4 years of experience in marketing/media operations , with a focus on accounts payable and financial processes. Strong knowledge of media buying, invoicing, and financial reconciliation in a marketing environment. Proficiency in accounting software and ERP systems (e.g., SAP, Oracle, Workday) is a plus. Strong analytical and problem-solving skills, with the ability to interpret financial data and marketing metrics. Excellent attention to detail, organizational skills, and ability to manage multiple priorities. Effective communication and collaboration skills to work across marketing, finance, and procurement teams. Advanced proficiency in Excel, Google Sheets, and financial reporting tools . Preferred Qualifications: Experience in digital marketing and media buying platforms (e.g., Google Ads, Meta, DSPs). Knowledge of financial compliance and procurement processes . Experience working in a fast-paced environment .

Job description Director Roundel Media PRIMARY FUNCTION This role leads the Roundel Media capabilities in Bangalore. The person is expected to be a key player in setting media strategies for Roundel managed service campaigns in partnership with the Partner Solutions Group, Program Management, Performance & Insights and Go-To-Market teams in Minneapolis and Bangalore. The incumbent sets the strategy and annual goals across the global capabilities of media planning, trading & optimization and ad operations for the full funnel investments in managed services. The role acts as a catalyst and stakeholder for the Roundel product capabilities supporting operations, campaign performance and automation from Bangalore. The person is expected to unlock value of a set of connected capabilities from Bangalore and plays an active role in delivering compelling advertising and media solutions to brands/companies while ensuring joyful guest experiences. This role requires a strong ability to demonstrate strategic planning, business acumen with a keen eye on whats happening on the broader media landscape, proactive decision making and strong execution rigor. Must be able to work in a fast-paced, highly interactive environment interfacing between senior leadership and middle management and the team at large. Principal Duties and Responsibilities Demonstrate strong expertise in retail / ecommerce media and applicability within the evolving retail media eco-system to provide thought leadership and best practices to the organization. Partner with cross-functional teams across Roundel (sales, account management, creative, performance & insights) teams to understand brand and retailer growth objectives and translate these priorities into actionable retail media playbooks/ strategies that drive omni-channel demand and conversion Influence product management leadership on key priorities for operational excellence and media performance. Build talent strategies to attract, engage, retain and develop talent across the Roundel Media teams. Establish and maintain clear communication between US and India teams, business partners. Identify and lead projects individually and through leaders: defining operational & project scope, collecting requirements, providing analysis/development plans, and ensuring that leaders are working closely with Minneapolis teams during execution of operations and projects. Establish and grow relationships with key decision-makers such as Vice Presidents, Sr. Directors, Directors and key leaders from India and Minneapolis to drive strategic business initiatives. Ensure that team members are highly motivated and performing to their full potential by: Providing insightful, motivating and constructive feedback to the team, helping them gain insights about themselves, their effectiveness and the organization. Help the team integrate their goals and capabilities with the organizations emerging needs. Identify and attract key individuals with the critical capabilities needed by the organization. Sets clear goals and objectives with ongoing coaching, performance evaluation and feedback to build the best team and do the best work Engages and inspires team to achieve challenging goals and high standards of performance. Ensure self-development by being proactive in identifying and participating in training and development programs, classes, seminars or work experience to strengthen capabilities for future performance. Drive cross pyramid collaboration to grow contextual knowledge Support the Roundel strategic priorities, including Merch, Marketing and Digital focus areas Focus on financials. Improve effectiveness of the team by introducing new systems and procedures and or improving existing processes. Ability to bring external points of view (e.g. industry best practices) to fuel the innovation roadmap for media strategy Key Competencies: Ability to work horizontally across Marketing & Digital and enterprise to ensure clear understanding of Targets strategic roadmap, M&D priorities and Roundel business goals Deep understanding of business strategy, implementation/operational best practices and resource planning Strategic thinker with effective, diplomatic and proactive leadership skills. Critical thinking-ability to brainstorm on complex problems and leverage thought leadership to provide solutions Excellent interpersonal skills with the ability to read people and connect with various audiences Highly credible, collaborative, and resourceful style with the ability to work independently and as a team player. Demonstrated ability to operationalize strategies across key stakeholder groups Strong executive presence and communication skills with ability to present in a variety of settings to teams and senior leadership Analytical acumen, demonstrated ability to deep dive into data, extract insights and provide guidance on actions Root cause analysis and problem solving. MINIMUM JOB REQUIREMENTS: Bachelors degree or higher in Business, Management, Strategy and Operations or other related field 10-15 years experience in advertising/ digital media; desired is 8-12 years of experience in leading large teams Influential - able to engage and negotiate with business leaders and teams Continuous improvement mindset with structured problem solving skills Excellent verbal and written communication skills; ability to influence senior leadership Strong collaborator with highly effective relationship and partnership skills Demonstrated ability to be strategic and proactive, taking an integrated and data-driven approach Understanding of digital creative production & ad serving technology Self-starter, capable of setting goals and reporting progress against them.

Do you want to be a part of the fascinating story of over 500 iconic brands spanning across more than 100 countries Being the best beer company starts with finding the best people. While we have big brands, we have bigger opportunities as well. AB InBev India is looking to hire an Assistant Manager - Sales & Marketing Procurement for its Procurement team based out of Bengaluru. Educational Qualification: Tier-1/Tier-2 B-School preferred | Marketing/Communications/Media background desirable About the Role: We are looking for a dynamic, curious, and execution-oriented Assistant Manager to join our Sales & Marketing Procurement team. This role will play a key part in driving strategic sourcing and vendor management for our marketing and commercial initiatives across India. The ideal candidate will bring a strong understanding of the marketing ecosystem especially agencies, media buying (digital, programmatic), production, and on-ground activations and will be responsible for ensuring procurement excellence across diverse campaigns and projects. Key Responsibilities: Support end-to-end sourcing and procurement for marketing categories: creative, media, experiential, digital, POSM, production, PR, etc. Evaluate agency capabilities, rate cards, and past performance to ensure best-fit partner selection. Coordinate with internal marketing, brand, and trade teams to understand briefs and build procurement strategies. Drive cost efficiency, timeline adherence, and contract compliance across marketing spends. Manage vendor onboarding, negotiation, and performance tracking. Stay updated on trends in media buying, brand activations, influencer marketing, and technology-led solutions. Ensure procurement policies are adhered to while enabling agile, business-first execution. What Were Looking For: 12 years of experience in marketing, agency management, media buying, or procurement in relevant domains. Strong exposure or interest in marketing operations and sourcing (agency coordination, programmatic media, brand campaigns, etc.) Analytical mindset with negotiation and project management skills. Self-starter with the ability to handle multiple priorities and cross-functional stakeholders. Excellent communication and stakeholder management abilities. Education from a reputed institute with relevant specialization in Marketing, Communications, or Business. What You'll Gain: Exposure to leading-edge brand and marketing projects in the Alcobev space. Cross-functional collaboration with India's top brand, media, and trade teams. Opportunity to work in a fast-paced, high-ownership procurement setup. Learning and growth in sourcing strategy, vendor management, and commercial operations. And above all of this, an undying love for beer! Quench your thirst for success. Come, sit at the tab.,

The role of Media Buyer (CPL/PPC) at XY-Ads is a full-time on-site position based in Gurugram, where you will be responsible for planning and purchasing media across various platforms to drive effective digital marketing campaigns. Your tasks will involve developing and executing media strategies, analyzing campaign performance, and optimizing media buys to achieve desired outcomes. Collaboration with the marketing team is essential to ensure alignment with overall campaign goals and objectives. To excel in this role, you should possess Media Planning and Media Buying skills, along with strong Analytical Skills to assess campaign performance and optimize strategies. Experience in Media Strategy development and execution is crucial, as well as having proficient Communication skills to collaborate effectively with team members and clients. Proficiency in using media planning and buying tools is a must, and the ability to work efficiently in an on-site team environment in Gurugram is required. A Bachelor's degree in Marketing, Advertising, Communications, or a related field would be beneficial for this position. If you are passionate about driving growth and enhancing the online presence of clients through innovative digital marketing solutions, and if you enjoy working in a dynamic and creative environment, this role at XY-Ads could be the perfect fit for you. Join our skilled team to contribute your expertise and creativity in delivering cutting-edge solutions that give our clients a competitive edge.,

As a Mainline Media Planning & Buying Specialist for Television and Print in Noida, India, you will be joining a dynamic team of passionate experts who share your love for media. With 4-5 years of hands-on experience in TV media planning and buying, this role offers you the opportunity to make a significant impact in the ever-evolving broadcast landscape. Your responsibilities will include designing, developing, and executing effective television media plans to drive brand objectives and audience engagement. You will leverage BARC data to analyze ratings, audience profiles, and viewership patterns, enabling you to make informed targeting and buying decisions. Additionally, you will be involved in negotiating rates, securing impactful placements, overseeing campaign execution, and optimizing performance in real-time. Collaboration with internal teams and clients is key in this role, as you will work closely to understand briefs, present plans, and report on outcomes. Your ability to craft compelling, data-driven PowerPoint presentations will be essential in communicating strategies, plans, and post-campaign analyses effectively. To excel in this position, you should have 4-5 years of experience in MAINLINE media planning and buying, with a preference for a background in agencies or broadcasters. Proficiency in analyzing ratings, reach, frequency, and audience segmentation, as well as expertise in media planning tools and TV ad operations, are essential technical skills required for this role. As a result-driven, detail-oriented, and creative problem solver, you should possess strong communication and negotiation skills, be a team player with a collaborative mindset, and have the ability to derive actionable insights from data. If you are ready to take your media career to the next level, we encourage you to apply and ensure that your resume is named properly with your Full Name.,

Job Overview We are hiring experienced Performance Media Buyers to run and optimize lead generation campaigns for our US-based contractor clients in the home services industry. This is a remote, full-time role for India-based professionals with a strong track record in Meta Ads , and additional experience with Google Ads and TikTok . Candidates must be available during US Pacific Time hours and be skilled in campaign management, A/B testing, and data reporting. Familiarity with tools like RedTrack , Go High Level , Zapier , and advanced Excel/Google Sheets is essential. Primary Duties and Responsibilities Launch and manage lead gen campaigns across Meta (Facebook/Instagram), Google, and TikTok Ads Achieve and improve CPL (Cost per Lead) or CPA (Cost per Acquisition) targets Conduct A/B testing on creatives, audiences, and landing pages Retarget and scale winning campaigns effectively Analyze performance using platforms like RedTrack, Voluum, or similar Collaborate with the creative team and provide feedback on ad creatives and landing pages Use Go High Level, Zapier, Make, or similar tools for automation and CRM tasks Build reports using advanced Excel or Google Sheets (with pivot tables, VLOOKUP, etc.) Must-Have Qualifications: Minimum 4 years of experience running Meta Ads (with proven lead-gen success) Hands-on experience with Google Ads and TikTok Ads for B2C lead generation Managed ad budgets of at least 8 lakh (~$10K/month) while hitting CPL or CPA goals Experience with campaign optimization, split testing, retargeting, and scaling Proficiency in analytics tools (RedTrack, Voluum, or similar) Familiarity with CRMs like Go High Level and automation via Zapier/Make Advanced Excel or Google Sheets skills for data reporting Strong written and spoken English communication Bonus Skills: (Preferred, Not Mandatory): Understanding of US compliance: TCPA, CAN-SPAM, call tracking. Experience in the home services industry (roofing, solar, HVAC, etc.) Shift Timing & Location Location: Remote (India-based candidates only) Shift Timings: US Pacific Time (8 AM - 5 PM PT) - 8:30 PM IST - 5:30 AM IST Industry: B2C, Digital Marketing Agency (Home Services) Experience Required: Minimum 4 years

As a Sales and Marketing Management Trainee at 4moles.com in New Delhi, you will play a vital role in marketing, sponsor coordination, sales, events, and sales management within the golf industry. Your responsibilities will include reaching out to potential clients, implementing new sales strategies, managing client relationships, and maintaining consistent revenue targets. You will work closely with the Marketing Head to develop pricing strategies and deliver compelling sales presentations to both new prospects and existing clients. To excel in this role, you must possess excellent communication, customer service, sales, and sales management skills. Strong interpersonal and relationship-building abilities are crucial, along with the capability to thrive in a dynamic and fast-paced environment. Knowledge of the golf industry would be advantageous, and a Bachelor's degree in Business Administration, Marketing, or a related field is required. If you are enthusiastic about this opportunity, please forward your updated CV to hr@4moles.com. Additionally, if you know someone who would be a great fit for this position, we encourage you to tag or refer them. Join us at 4moles.com to be a part of our dedicated team focused on delivering top-notch golf news, services, and community engagement.,

ITW Consulting Pvt Ltd is looking for Media Planner to join our dynamic team and embark on a rewarding career journeyMedia Planner is responsible for developing comprehensive media plans that allocate advertising budgets across different media channels, analyzing and interpreting data to ensure effective targeting of target audiences, negotiating media rates and contracts, monitoring media campaigns, collaborating with creative teams, managing budgets, providing reports and insights, and staying up to date with industry trends.Analyzing market research data, audience demographics, and other relevant data to develop media plans that effectively reach target audiences.Developing comprehensive media plans that allocate advertising budgets across different media channels, including print, broadcast, digital, and social media.Providing regular reports on media performance and insights on how to optimize media campaigns to achieve better results.

Company Overview: Join a dynamic and innovative EdTech company at the forefront of online learning. We specialize in providing high-quality courses, accessible to learners globally through our cutting-edge platform. Key Responsibilities: Media Buying & Performance Marketing: Plan, execute, and optimize media buying strategies across platforms like Meta, Google, LinkedIn, and YouTube Ads. Conduct audience research, targeting, and A/B testing to maximize ad effectiveness. Track and report campaign performance (CTR, CPC, ROAS, conversion rates) and implement data-driven optimizations. Manage ad budgets efficiently, ensuring maximum return on ad spend. Requirements: 2-4 years of experience in media buying, performance marketing. Proven performance reports of past ad campaigns & media buying strategy success. Strong knowledge of Google Ads, Meta Ads, LinkedIn Ads, and YouTube Ads. Ability to analyze data and optimize campaigns based on insights. Excellent communication and negotiation skills. Why Join Us Work with a fast-growing, innovative education platform. Take ownership of impactful ad campaigns and brand growth. Work in a dynamic, creative, and result-driven environment. Please share your CVs on prutha @socialhrindia.com or on WhatsApp on 9175684023.

JOB SUMMARY: We are seeking a Senior Programmatic Trader with 5+ years of proven experience in executing and leading full-funnel digital campaigns across top-tier DSPs (The Trade Desk, DV360, StackAdapt), premium media platforms (Teads, YouTube, Snapchat), and social channels (Meta, LinkedIn, TikTok). The ideal candidate is a strategic thinker and hands-on expert who excels in fast-paced environments and demonstrates strong leadership, analytical thinking, and communication skills. He/She will be responsible for owning campaign strategy, execution, optimization, and reporting across multiple channel types including Display, Video, Audio, Native, and CTV. Beyond execution, this role demands someone who can lead and mentor a team, drive performance with actionable insights, and contribute to continuous improvement through innovation and learning. DUTIES AND RESPONSIBILITIES: Proven hands-on experience in managing campaigns across major DSPs such as The Trade Desk (TTD), StackAdapt, and DV360. DV360 experience and specifically YouTube experience is a big plus Exposure to premium platforms like Teads and Social Media platforms including Meta, LinkedIn is a big plus Manage full funnel media strategies including Display, Video, Native, Audio, and CTV Oversee day-to-day campaign performance, pacing, troubleshooting, and reporting Provide strategic recommendations and performance insights to internal teams and clients Lead, mentor, and upskill a team of traders and analysts, fostering a growth-driven team culture Collaborate with cross-functional teams account managers, strategy, data, and creative – to deliver integrated results Train team members on new tools, best practices, and platform updates Keep updated with industry trends and emerging technologies to ensure innovative campaign strategies Incorporate and recommend other aspects of the business including audience planning and insight, products, and proprietary media as part of the overall campaign execution Consistently manage and deliver campaigns through your portfolio of our esteemed customer, with the highest degree of service, strongest results and without error Seek opportunities to not only grow and develop client campaigns but look for ways to improve the existing products used by Customer Test and learn different optimization strategies and share knowledge with the team Complete support in answering client queries Preparing process documents whenever needed Implement automation wherever needed SKILLS & REQUIREMENTS: Bachelor’s degree Intermediate to advanced Microsoft Office Suite Minimum 5+ years of experience in programmatic trading or media buying. Prioritized DV360 and Teads as key platforms for campaign execution and optimization Strong expertise in managing Social platforms (Meta, LinkedIn, etc.). Exposure to YouTube is an added advantage Proven track record of managing large budgets and delivering measurable campaign results Strong understanding of audience targeting, data integration, and measurement strategies Analytical mindset with proficiency in using Excel, Google Sheets, and reporting dashboards Excellent communication and presentation skills – ability to break down complex concepts to CSMs and team members Demonstrated leadership and team management experience – ability to coach, motivate, and drive performance Eagerness to learn, experiment, and innovate in a rapidly evolving landscape Should be Well versed on CRM tools Analyzing and suggesting various strategies on effective Monetization of the inventory based on periodical analysis and reporting to the revenue management teams Good understanding of Fill rate optimization, Use rate optimization, Header Bidding, Ad Prioritization and Real Time Bidding along with performance optimization for brand reach Should expertise on programmatic deals such as Private Marketplace, VAST- based, Programmatic Guaranteed, Direct Connections and Header Bidding on different platforms WORKING HOURS: 9 hours daily: working from 1:30pm-10:30pm (IST)

We are seeking a detail-oriented and strategically-minded professional for Media Buying & Operations within our Advertising Agency. This role is crucial for securing optimal media rates, ensuring seamless campaign execution across various ATL (Above-The-Line) mediums, and maintaining strong relationships with both media suppliers and clients. You will play a key role in making critical decisions about media placement and optimizing campaign performance to achieve maximum client impact. Key Responsibilities: Media Buying & Deals: Coordinate with media suppliers to obtain competitive rates and negotiate deals from channels and publications based on briefs provided by media planners. Maintain an updated rate card for all media houses and create a comprehensive rate benchmark repository for strategic reference. Generate Job Status Reports (JSR) on a weekly basis, along with Plans of Action (POA). Campaign Execution & Monitoring: Ensure all estimates for clients are accurately raised through Mediaware for all ATL mediums. Regularly interact with channels post Release Order (RO) to confirm campaign start dates and provide consistent updates on release dates to media planners. Create, maintain, and publish information on media innovations and market insights, including competitor activities, through strong relationships with media suppliers. Oversee the execution, buying, and monitoring aspects for designated clients. Ensure regular monitoring and diligently track make-goods (compensatory ad placements). Maintain regular interaction with clients regarding spot placements and page positions. Media Strategy & Optimization: Continuously assess the efficacy of communication platforms and media channels to make informed decisions about where advertising campaigns will be deployed. Work collaboratively alongside media planners when executing media-based promotional strategies for clients. Devise media buying strategies with media planners to achieve the right level of media coverage for campaigns. Review the success of campaigns and negotiate with media sales agencies to make vital adjustments and changes for optimization. Manage entrusted budgets wisely, ensuring efficient and effective media spending. Client Interaction & Reporting: Send Media Releases (MR) to clients and follow up for all releases. Handle all work related to execution, buying, and monitoring for designated clients. Required Skills: Proficiency in coordinating with media suppliers for rates and negotiating deals. Ability to ensure estimates are raised through Mediaware for ATL mediums. Skills in maintaining rate cards for media houses and creating a rate benchmark repository. Capability to generate weekly JSRs and POAs. Strong ability to interact with channels to confirm campaign start dates and provide release date updates to planners. Proficiency in creating, maintaining, and publishing media innovations/market info. Experience in sending MRs and following up with clients for releases. Ability to handle designated clients for execution, buying, and monitoring. Skills in ensuring regular monitoring and tracking of make-goods. Aptitude for regular interaction with clients for spot placement/page positions. Ability to assess communication platforms and media channels to make crucial decisions about campaign deployment. Experience working alongside media planners to execute promotional strategies and devise media buying strategies. Ability to establish relationships with media sales agencies and potential clients. Proficiency in reviewing campaign success and negotiating adjustments. Strong financial acumen to manage budgets wisely.

Candidate Profile 2-3 yrs in OOH media space Should have sound knowledge of south market Good Vendor network and relationship Super negiotion skills Excellent verbal and written communication Good knowledge of Media planning softwares Good in spreadsheet software

As a Global Media Strategist at Salesforce, you will be responsible for managing paid media strategy and delivery for Salesforces Paid Media Campaigns in the India market. Your main focus will be on driving engagement and pipeline growth through high-impact, measurable marketing investments that result in quality pipeline and revenue growth for Salesforce in India. You will work closely with various teams including media agencies, field marketing, product marketing, global integrated marketing, AdTech, campaign operations, and media intelligence to build effective and efficient paid media programs. Based at Salesforces Bangalore office, you will be expected to spend a minimum of 2-3 days per week in the office. Your responsibilities will include digital media planning and buying, developing media briefs, briefing the media agency, delivering media channel plans, defining audience targeting and messaging strategy, budget allocation and forecasting, media delivery oversight, performance tracking and optimization, reporting and insights, innovation, testing and learning, and cross-team collaboration. To excel in this role, you should have at least 8 years of professional experience in performance marketing or general online/digital marketing, preferably in the B2B industry. You must be adept at managing budgets of various sizes, possess strong media planning experience, and have fluency across paid social, programmatic display, content syndication, review sites, and 3rd party email. Additionally, you should be a strategic thinker with a passion for driving results, adaptable to change, analytical, a problem solver, and have excellent communication and collaboration skills. If you are someone who thrives in a fast-paced environment, can build strong relationships with stakeholders, and is proficient in Salesforce, Google Analytics, Tableau, Excel, and/or Google Sheets, you might be the perfect fit for this role. Experience in managing vendors and media agencies will be an added advantage. If you believe in being a Trailblazer and are looking to make a significant impact in the world of marketing and communications, then this role at Salesforce might be the right opportunity for you.,

As a highly skilled and performance-driven Media Buyer, you will be responsible for managing and optimizing large-scale campaigns on Google Ads and Meta (Facebook/Instagram). Your primary focus will be on developing and implementing campaign strategies to meet client KPIs and business goals. You should have a strong background in handling digital marketing strategies, working closely with clients, and managing a minimum monthly budget of 50 lakhs or above. Your key responsibilities will include planning, executing, and managing performance marketing campaigns across Google and Meta platforms. You will be responsible for media planning, audience segmentation, bid strategies, and budget allocation. Collaboration with internal teams such as creative, analytics, and sales, as well as direct communication with clients, will be essential in this role. Analyzing performance data, preparing reports, and presenting insights to clients and stakeholders will also be part of your routine tasks. Regular optimization of campaigns to improve ROI, ROAS, and overall efficiency is crucial. Keeping yourself updated with the latest ad platform changes, trends, and best practices is essential to ensure the success of the campaigns. The ideal candidate for this position should have at least 2+ years of hands-on experience in media buying on Google Ads and Meta platforms. A proven track record of managing campaigns with budgets of 50 lakhs or more per month is required. You should possess a strong understanding of performance metrics such as ROAS, CTR, CPC, CPA, etc. Good communication and client handling skills are essential for this role. Proficiency in campaign reporting, tools, and analytics using platforms like Google Analytics and Meta Ads Manager is highly desirable. A Bachelor's degree in Marketing, Business, or a related field is preferred. If you have expertise in meta ads, google ads, performance marketing, analytics, client communication, CTR, budget allocation, campaign strategies, campaign reporting, bid strategies, meta marketing, CPC, media buying, and audience segmentation, we encourage you to apply for this challenging and rewarding position.,

As a Junior Creative Lead, you will be responsible for building a high-output, high-performance creative engine from scratch. Your role will have a direct impact on Customer Acquisition Cost (CAC), conversion rates, customer retention, and brand perception. You will lead a dynamic team encompassing video, design, copy, and production, guiding them to set the creative direction across various growth channels such as Meta, YouTube, CRM, website, brand campaigns, and influencer content. Your key responsibilities will include owning the entire creative funnel from ad concept to final output, creating modular and scalable content systems for performance marketing, and establishing the creative vision across brand, video, social media, landing pages, and CRM. Additionally, you will be involved in hiring and managing writers, designers, editors, and freelancers, setting up processes for rapid content production and iteration, and coaching the team to think creatively in terms of consumer psychology and narrative structure. To drive performance through creativity, you will collaborate with media buyers to test over 100 assets per month, analyze key performance metrics such as Click-Through Rate (CTR), Conversion Rate (CVR), and thumbstop rate to identify successful strategies, and focus efforts on scaling those strategies. We are seeking a candidate with at least 3-6 years of experience in creative strategy, video production, and digital-first storytelling, preferably in Direct-to-Consumer (D2C), consumer tech, or fast-scaling brand environments. The ideal candidate should have a deep understanding of performance metrics and media buying logic, the ability to balance creative experimentation with prioritization, a sharp eye for detail, and a track record of swift execution. Hands-on experience with video scripting, storyboarding, or directing shoots would be a bonus.,

As a Global Media Strategist at Salesforce, you will be responsible for managing the paid media strategy and delivery for Salesforces Paid Media Campaigns in the India market. Your primary focus will be on driving engagement and pipeline growth through high-impact, measurable marketing investments that create quality pipeline and revenue growth for Salesforce in India. You will work collaboratively with various teams including media agencies, field marketing, product marketing, global integrated marketing, AdTech, campaign operations, and media intelligence teams to build effective and efficient paid media programs. Your responsibilities will include digital media planning and buying, developing media briefs, briefing the media agency, delivering media channel plans, defining audience targeting and messaging strategy, budget allocation and forecasting, media delivery oversight, performance tracking and optimization, reporting and insights generation, innovation, testing and learning, as well as cross-team collaboration with key external stakeholders. To excel in this role, you should have at least 8 years of professional experience in performance marketing or digital marketing, preferably in the B2B industry. You should be experienced in managing budgets of varying sizes, have a strong understanding of media planning, fluency across various paid media channels, and possess excellent analytical and problem-solving skills. Additionally, you should be a strong team player with exceptional communication and collaboration skills, proficiency in tools such as Salesforce, Google Analytics, Tableau, Excel, and experience in managing vendors and media agencies. If you are passionate about driving results through demand generation, thrive in a fast-paced environment, and have a strong track record of building relationships with stakeholders, then you might be the perfect fit for this role at Salesforce. Please note that this position is based at Salesforces Bangalore office with an expected in-office time of 2-3 days per week. If you believe in utilizing business as a platform for positive change and are looking to make an impact in the world of marketing and communications, then Salesforce is the right place for you.,

You will be joining Digital Edge 360 Consultancy Pvt Ltd, a prominent IT/ITES, Website & Mobile Application, E-Commerce & Digital Marketing company situated in Sector V, Salt Lake, Kolkata, India. With a specialized focus on website and mobile application development, digital marketing, and branding solutions, we have been delivering 360 Digital excellence for over 7 years to clients in India and overseas. Our dedication to surpassing expectations and meeting project deadlines consistently has positioned us as the preferred choice for both international and domestic clients. As a Google and Meta Ads Manager in a full-time, on-site role based in Kolkata, your primary responsibility will revolve around managing and optimizing advertising campaigns on Google and Meta platforms. Daily tasks will encompass creating, monitoring, and analyzing ad performance, devising strategies for campaign enhancements, conducting market research, and collaborating closely with the sales and marketing teams to synchronize ad strategies with overarching business objectives. Strong project management skills are imperative to ensure that all campaigns are executed timely and yield the desired results. To excel in this role, you should possess strong communication and collaboration skills, along with a background in Sales and Marketing. Proficiency in Advertising on Google and Meta platforms, coupled with project management skills in Media Buying, will be vital for success. Your ability to analyze data to make informed decisions, exceptional organizational skills, attention to detail, and a Bachelor's degree in Marketing, Business Administration, or a related field are prerequisites. Previous experience in a digital marketing agency is mandatory. The compensation offered for this position is best in the industry, with a significant hike on your current salary. A minimum of 4 years of experience in Google and Meta Ads is required to be considered for this role.,

As a Global Media Strategist, you will be responsible for managing paid media strategy and delivery for Salesforce's Paid Media Campaigns in the India market. Your primary focus will be driving engagement and pipeline growth through high-impact, measurable marketing investments that generate quality pipeline and revenue for Salesforce in India. You will work closely with the APAC Global Media Strategy team to support a scalable global paid media model, serving as a regional hub of media expertise, thought leadership, and innovation. Your role will involve collaborating with various teams including media agencies, ad partners, field marketing, product marketing, global integrated marketing, AdTech, campaign operations, and media intelligence teams to develop effective and efficient paid media programs. Key responsibilities include digital media planning and buying, developing strategic paid media briefs for the media agency, briefing the media agency on media plans, overseeing media channel plans, defining audience targeting and messaging strategy, budget allocation and forecasting, monitoring media delivery and performance tracking, providing insights and performance data through reporting, staying updated on media trends for innovation, and collaborating with key external stakeholders across different teams. To be successful in this role, you should have at least 8 years of professional experience in performance marketing or digital marketing, preferably in the B2B industry. You should be experienced in managing budgets of various sizes, have strong media planning skills, fluency across different digital channels, and the ability to think strategically to drive demand generation. Additionally, you should be adaptable to change, possess strong analytical and problem-solving skills, have a proven track record of building relationships with stakeholders, and be proficient in tools such as Salesforce, Google Analytics, Tableau, Excel, and Google Sheets. Overall, you will play a crucial role in driving the success of Salesforce's paid media campaigns in the India market by leveraging your expertise in media strategy and performance marketing.,

As an Executive Digital Media Planning at WPP Media, you will have the opportunity to work within a global media collective that aims to create limitless growth opportunities by bringing together the best platform, people, and partners. Your role will involve developing strong relationships with Client Servicing and Activation teams to ensure flawless execution of plans, communicating effectively across all levels of the team, and supporting Media Planning Managers in delivering campaigns successfully. You will be responsible for conducting research, compiling data, and providing planning and optimization recommendations. Additionally, you will collaborate with creative agency partners to meet deadlines, work with Activation teams to complete plan details, and prepare data for reporting and analysis. Your role will also involve making optimization recommendations, managing testing plans for campaigns, and contributing to internal case studies for sharing best practices. To excel in this role, you should have a Bachelor's degree in marketing, advertising, business, or a related field, along with 1-3 years of B2B program marketing experience, preferably in the technology sector. Knowledge of media planning principles, techniques, and best practices across various channels, as well as familiarity with media buying, negotiation, and contract management, will be beneficial. Strong problem-solving skills, creative thinking abilities, and excellent communication and interpersonal skills are essential for success in this role. Life at WPP Media offers a supportive and inclusive environment where employees are encouraged to grow, learn, and excel. You will have access to global networks, training sessions, certifications, and employee resource groups. The company values diversity, inclusion, and belonging, and celebrates the uniqueness of individuals. WPP Media fosters creativity, collaboration, and connection through a hybrid work approach, with teams in the office around four days a week. Accommodations and flexibility can be discussed with the hiring team during the interview process. If you are interested in joining WPP Media and believe you can positively impact the team with your experience, we encourage you to apply, as we value individuality and are committed to creating a diverse and inclusive workplace.,

You will be joining Xapads Media, a Performance partner for Fortune 500 companies across 15 countries, providing comprehensive solutions in Display, Video, and Performance. Your role will involve Onboarding and Managing Premium Mobile Performance Publishers and Direct Apps. Your responsibilities will include managing a portfolio of User Acquisition campaigns for India and SEA Market, working on Strategic tie-ups and Account management for Premium Publishers / App Developers, executing Mobile Performance campaigns as per KPIs, and staying updated with industry trends and opportunities. Additionally, you will need to showcase leadership qualities to manage a team and campaigns effectively. To qualify for this role, you should have a minimum of 4-5 Years of experience in Media buying Mobile Performance, a reliable network for campaign execution, and an MBA in Marketing / Advertisement.,