Role & responsibilities Actively engage with schools, junior colleges, coaching centers, tuition hubs and other student centric location to promote the institute's programs. Build and maintain strong relationships with key decision-makers in educational institutions, schools and colleges. Conduct canopy activities, street campaigns, door-to-door outreach, and campus activations to generate leads. Keep up-to-date with industry trends, market developments, and competitor activities to identify potential business opportunities. Plan and execute local advertising campaigns: banners, posters, pamphlets, metro ads, and signboards. Coordinate with the stakeholders for localized promotional materials based on campaign needs. Represent the institute in industry conferences, trade shows, and networking events to promote the institute's programs & courses. Collaborate with faculty, admin, and placement teams to align on student experience and expectations. • Follow up regularly with leads via phone, WhatsApp, SMS, and emails until conversion. Ensure timely and accurate sales reporting, including pipeline management, forecasts, and sales performance analysis. Maintain and prepare all MIS reports and analyses related to students, including contact details, outcomes, and follow-up actions. Key Performance Indicators Achieve monthly and quarterly student enrollment targets. Generate and qualify no of leads assigned per month through outreach. Ensure 100% CRM updates with accurate lead and follow-up data. Meet program revenue targets through successful admissions.