Mavenoak Express

Job Description: Field Marketing Executive 1. Planning and Execution: ● Plan and execute field marketing appointments: Field Marketing Executives are responsible for planning and attending appointments with agents to promote the company’s services and gather market insights. ● Manage marketing budgets: They need to allocate and track marketing spending to ensure efficient resource allocation and cost-effective results. ● Collaborate with sales teams: Field Marketing Executives work closely with the sales team to align field activities with sales goals, providing on-ground support and relevant marketing resources. 2. Market Research and Analysis: ● Conduct market research: They gather data on agent needs, preferences, and local market trends to support and refine marketing strategies. ● Analyze market trends: By studying current market behavior, they identify local opportunities and challenges to adjust and improve marketing efforts. ● Monitor competitor activities: Keeping a close eye on competitors’ strategies helps them suggest areas for differentiation and stay ahead in the market. 3. Agent Engagement and Relationship Building: ● Engage with agents: Field Marketing Executives interact directly with potential and existing agents through field visits, meetings, and other marketing activities. ● Communicate effectively with agents: They must deliver marketing messages clearly and persuasively to ensure agents understand the offerings and are aligned with the company’s goals. ● Maintain strong relationships with agents: Building and maintaining trust with agents is essential for long-term collaboration and success. Additional Requirements: ● Must have a laptop at home: The candidate is expected to have a personal laptop to support reporting and coordination tasks.