Role Overview: We are looking for a Creative Strategist who can ideate and plan influencer marketing campaigns from scratch. The ideal candidate should have an agency background and a proven track record of pitching ideas that were successfully executed by brands. This role demands a mix of creativity, brand understanding, and strategic thinking. Key Responsibilities: Translate brand briefs into creative influencer marketing campaign strategies. Ideate fresh, trend-led campaign concepts across niches and platforms. Develop and structure campaign decks, proposals, and pitch presentations. Work with the influencer team to align creators with campaign objectives. Stay ahead of social media, content, and cultural trends to inspire innovative ideas. Present and pitch ideas to clients in a compelling, story-driven manner. Collaborate with internal teams to ensure seamless transition from planning to execution. Requirements: Minimum 1 year of agency experience (digital/creative/influencer marketing). Proven track record of campaign ideas pitched and executed by brands. Strong creative storytelling and presentation skills. Deep understanding of influencer marketing, social platforms, and digital culture. Proficiency in PowerPoint/Keynote/Canva for building campaign decks. Excellent communication and client-handling abilities.
Role Overview We are looking for a dynamic and detail-oriented Influencer Marketing Executive to join our growing team. The ideal candidate should have hands-on experience in managing influencer campaigns, from strategy and talent selection to execution and reporting. You’ll be responsible for driving brand campaigns that engage audiences and deliver measurable results. Key Responsibilities Plan, execute, and manage influencer marketing campaigns across platforms (Instagram, YouTube, X, LinkedIn, etc.) Identify and onboard relevant influencers that align with brand goals and target audience Develop creative campaign briefs and communicate deliverables clearly to influencers Negotiate deliverables, timelines, and compensation with creators or talent managers Coordinate between clients, influencers, and internal teams for smooth execution Track campaign performance metrics (reach, engagement, conversions) and prepare post-campaign reports Stay updated with emerging influencer trends, new platforms, and creator communities Build and maintain strong relationships with influencers and content creators Requirements Minimum 1 year of experience in influencer marketing (agency experience is a must) Strong understanding of influencer platforms, campaign analytics, and social media ecosystems Excellent communication, negotiation, and coordination skills Ability to multitask and manage multiple campaigns simultaneously A creative mindset with a passion for content, pop culture, and social trends
Company Description Marketing Masalaa is dedicated to unlocking the secrets of social media success. By providing in-depth campaign breakdowns, actionable industry insights, and cutting-edge strategies, we enable marketers and brands to excel in the dynamic digital era. Our consulting services, workshops, and expert analyses keep clients ahead of the curve in the ever-evolving landscape of marketing. If you’re passionate about innovative storytelling and creating impact, Marketing Masalaa is your destination. Role Description This is a full-time, on-site role for a Creative Copywriter based in New Delhi. The Creative Copywriter will be responsible for writing and conceptualizing engaging content across a variety of platforms, including social media, web, and advertising campaigns. Daily tasks involve creating compelling brand narratives, brainstorming new ideas, and closely collaborating with designers and strategists to craft impactful messages that connect with target audiences. Qualifications Strong Communication and Creativity Skills Proficiency in Writing, Web Content Writing, and Creative Writing Ability to think conceptually and translate ideas into impactful messaging Passion for staying up-to-date with the latest social media and digital trends Bachelor’s degree in Marketing, Communications, English, or a related field is preferred Prior experience in a copywriting or creative role is an advantage