Marketing Specialist

What This Role Actually Means

As a Marketing Specialist, your main goal is to help the company attract potential customers, increase brand awareness, and generate sales opportunities (leads).

You would likely be responsible for:

1. Developing Marketing Strategies

• Creating marketing campaigns to promote products or services.
• Identifying target customers.
• Planning how to reach those customers through digital channels.
• Tracking campaign performance and making improvements.

Example: If the company launches a new software product, you might create:

• A social media campaign
• Google Ads
• Email marketing campaigns
• Website content
• Product launch materials

2. Brand Awareness

Brand awareness means getting people to recognize and trust the company.

Activities may include:

• Managing social media accounts
• Publishing blogs and articles
• Running advertising campaigns
• Creating videos and marketing materials
• Participating in events or conferences

Goal: Make the company's name familiar to potential customers.

3. Lead Generation

A lead is a potential customer who has shown interest in the company's product or service.

You may:

• Create landing pages
• Run Facebook, LinkedIn, or Google Ads
• Develop email campaigns
• Organize webinars or events
• Collect customer information for the sales team

Success Metric: "How many qualified leads did the campaign generate?"

4. In-Person Client Meetings

This is an interesting part of the description.

You may:

• Meet prospective clients
• Understand customer needs
• Present products or services
• Gather customer feedback
• Support sales discussions

This means the role is not purely digital marketing. It includes a customer-facing component.

Job Types: Full-time, Part-time, Internship

Pay: From ₹250,000.00 per year

Benefits:

• Health insurance
• Leave encashment
• Paid sick time
• Paid time off

Work Location: In person