Marketing Platform Automation SrAnalyst

As a Marketing Platform Automation Sr. Analyst at Accenture, your role involves managing marketing operations using Adobe Campaign Classic. Here are the details of the job responsibilities and qualifications required: **Role Overview:** You will be responsible for conducting thorough reviews of marketing campaign requirements, executing quality assurance testing across different channels, verifying data integrity, validating customer journeys, ensuring compliance with best practices and regulations, providing insights for campaign optimization, supporting A/B testing efforts, maintaining documentation, collaborating with cross-functional teams, staying updated with the latest Adobe Campaign Classic features, and enhancing overall marketing effectiveness. **Key Responsibilities:** - Conduct thorough reviews of marketing campaign requirements and specifications - Execute testing of campaign setups across different channels - Verify the integrity of data used in campaigns - Validate customer journeys and automation workflows - Ensure compliance with email marketing best practices and regulations - Provide insights and recommendations to optimize campaign performance - Support A/B testing efforts - Maintain comprehensive documentation of campaign testing processes - Collaborate with cross-functional teams - Stay updated with the latest Adobe Campaign Classic features - Ensure work orchestration and data hygiene **Qualifications Required:** - Familiarity with HTML and CSS coding for email template customization - Understanding of broader digital marketing strategies and tactics - Knowledge of user experience (UX) and user interface (UI) design principles - Adobe Campaign Classic Business Practitioner or Adobe Campaign Classic Developer certification preferred - In-depth knowledge of Adobe Campaign functionalities, landing pages, and SQL, JavaScript This role requires a candidate with a graduation degree and 5 to 8 years of experience in marketing operations, particularly using Adobe Campaign Classic. If you are passionate about optimizing campaign performance, collaborating with diverse teams, and staying updated with industry trends, this position at Accenture might be the right fit for you.,