Marketing Platform Auto Specialist

Skill required:

Marketing Operations - Braze Customer Engagement Platform

Designation:

Marketing Platform Auto Specialist

Qualifications:

Any Graduation

Years of Experience:

7 to 11 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do

Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Role requires Digital Marketing Ads & Promotion creation/design Braze is a customer engagement platform for multichannel marketing. Understand the delivery of platform capabilities for clients from architect, solutioning, development, testing.

What are we looking for

• Evaluates and streamlines business processes to maximize efficiency and effectiveness within the team and with the client
• Participates in strategic planning meetings with the client and manages client expectations in terms of support and delivery
• Leads, manages, and coaches the Braze Campaign developers team with shared focus on growth of existing skillset
• Development, Testing, Deployment of new campaigns/integrations and releases
• Troubleshoot complex problems, gap analysis and process improvement
• Investigate, resolve, test and deploy incidents as assigned
• Monitors system performance, and verifies that peripheral integrations are functioning as expected
• Monitor key data propagation & integration process Roles and Responsibilities:
• End to end implementations with Braze (Email template implementation to Data Segmentation/Canvases knowledge)
• Lead strategy and architecture sessions and communicate design options to clients (good to have)
• Manage administration of customer communication campaigns across the cloud, either in each function (email, SMS, Push, Cloud Pages), or leveraging Canvas to deliver multi-touch communications.
• Liquid and SQL knowledge is required
• Establish best practice application support methodology and processes, including maintenance and support roadmaps, processes and technical documentation
• Requirement gathering, analysis, solution and design of new interfaces/integrations within scope
• Evaluate new functionalities for the platform that enables new channels or integrations that can be used across brands