Job
Description
Job Overview: We are looking for a Marketing Executive to drive student enrolments through effective lead generation, outreach, and promotional campaigns. The ideal candidate should have experience in education marketing, digital promotions, and student engagement strategies. Key Responsibilities: Lead Generation & Student Counselling Generate and convert leads through calls, emails, WhatsApp, and social media. Counsel prospective students and parents about course details, fees, and career opportunities. Follow up with interested candidates to ensure maximum enrolments. 2. Marketing & Outreach a. Plan and execute online & offline marketing campaigns to attract students. b. Conduct school/college visits, education fairs, and seminars for promotions. c. Build partnerships with coaching centers, career counsellors, and influencers. 3. Social Media & Digital Marketing a. Promote courses on Instagram, Facebook, LinkedIn, and Google Ads. b. Coordinate with designers for social media creatives, reels, and student testimonials. c. Manage WhatsApp groups, Telegram channels, and student communities. 4. Event & Branding Initiatives a. Organize open house events, workshops, and trial classes for student engagement. b. Distribute promotional materials like brochures, banners, and posters. c. Handle PR activities and tie-ups with local media and influencers. Reporting & Strategy Improvement Track and analyze inquiry-to-enrolment conversion rates. Suggest improvements in marketing strategies based on data insights. Work closely with faculty, admissions team, and management to achieve targets. Requirements: Bachelor's degree in Marketing, Business, or a related field. 1-3 years of experience in student enrolment, admissions, or education marketing. Strong knowledge of lead generation, sales, and digital marketing. Excellent communication, persuasion, and follow-up skills. Experience in Google Ads, Facebook Ads, and Instagram promotions is a plus. Ability to handle targets, work under pressure, and manage multiple tasks. Preferred Qualifications: Experience in marketing Interior Design, Fashion Design, or Animation courses. Knowledge of CRM tools (Zoho, HubSpot, etc.) for student management. Familiarity with local Hyderabad student communities and education networks. Salary & Benefits: Competitive salary Opportunities for professional development and career growth Performance-based bonuses and rewards Flexible work environment and exposure to industry networks
