Marketing Executive

Practo Job Description Marketing Executive Paid Web Team Bengaluru, India | Full-time | In-office About Practo Practo is the world's leading, and India's first profitable, integrated healthcare platform. Founded in 2008, its mission is to make quality healthcare accessible and affordable by connecting the entire ecosystem: patients, doctors, clinics, hospitals, pharmacies, and diagnostics. Practo has helped over 30 Cr+ patients with 1.2L+ verified doctor-partners across 22+ countries, and maintains high data security standards including 256-bit encryption, HIPAA-compliant data centers, and ISO 27001 certification. About the Role We're looking for a Marketing Executive to join Practo's Paid Web Team an execution-first role for someone who is genuinely curious about performance marketing and wants to build real, hands-on expertise running paid campaigns. You'll work directly on live Google Ads and Meta Ads accounts, move fast on day-to-day optimizations, and keep the team's reporting sharp and up to date in Google Sheets. This is a great fit for someone early in their performance marketing career who wants ownership from day one, in a fast-paced, data-driven environment. What You'll Do Campaign Execution: Set up, launch, and manage paid campaigns across Google Ads (Search, Display, PMax) and Meta Ads (Facebook & Instagram) quickly and accurately. Daily Monitoring & Optimization: Track daily spends, bids, budgets, and key metrics; make timely adjustments to keep campaigns on target and minimize wastage. Reporting: Build and maintain Google Sheetsbased reports and dashboards tracking spend, leads, CPL, CTR, and ROI; share clear, timely updates with the team. ¢ Testing & Iteration: Support A/B tests on ad creatives, copy, audiences, and landing pages, and document what you learn. ¢ Cross-functional Coordination: Work with Design and Content teams for creative assets, and with Analytics for tracking needs (GA4, GTM). ¢ Proactive Analysis: Dig into campaign data to spot anomalies or opportunities, and flag them before they're asked for. Must-Haves ¢ Google & Meta Ads Experience: At least 1 year of hands-on experience running live campaigns on both Google Ads and Meta Ads Manager real budgets, not just certifications. ¢ Google Sheets & Reporting: Comfortable building formulas, pivot tables, and simple dashboards to track and report campaign performance. ¢ Fast Execution: You get things live quickly and accurately, and don't let perfect get in the way of shipped. ¢ Curiosity: A genuine interest in performance marketing new ad formats, platform updates, bidding strategies and a habit of asking "why" and "what if." ¢ Experience: 12 years of overall work experience (candidates with less formal experience are welcome if they've directly managed live ad spend). Good to Have ¢ AI-First Workflow: Regular use of AI tools (ChatGPT, Gemini, etc.) to speed up ad copy, research, or reporting.

¢ CRM Familiarity: Exposure to CRM tools like LeadSquared or HubSpot for lead-to-sale tracking. ¢ Technical Know-How: Basic understanding of GA4, GTM, UTM parameters, and conversion/pixel tracking. ¢ Relevant Industry Exposure: Prior experience in healthcare, e-commerce, or a consumer internet / startup environment. ¢ Anything else that signals a fast learner who takes ownership a personal project, a side hustle in ads, a portfolio of campaigns you've run, etc. is a genuine plus. What We're Looking For (Behavioral Traits) ¢ Ownership: A proactive, get things done attitude with accountability for results. ¢ Detail-Oriented: An eye for campaign settings, tracking codes, and data discrepancies. ¢ Resilient: Able to stay focused and deliver in a fast-paced, rapidly changing environment. ¢ Team Player: Coachable, collaborative, and open to feedback. Practo is an equal opportunity employer and welcomes applicants from all backgrounds.