Marketing Executive

As a Marketing Executive at Offenso Hackers Academy, You will be responsible for developing and implementing marketing strategies to promote the Academy's programs, increase brand awareness, and attract students, professionals, and corporate clients interested in cybersecurity education and training.

Key Responsibilities:

● Contribute to the development and execution of comprehensive marketing plans to drive enrollment in cybersecurity courses and programs.

● Identify target markets and develop strategies to reach prospective students, professionals, and corporate clients.

● Create compelling content to showcase the academy's expertise and offerings in the cybersecurity domain.

● Coordinate and execute marketing campaigns across various channels, focusing on digital platforms, industry events, and partnerships.

● Establish and maintain relationships with industry influencers, educational institutions, and potential corporate partners to expand the academy's reach and collaborations.

● Collaborate with internal teams to ensure alignment of marketing efforts with course offerings and industry trends.

● Monitor campaign performance using analytics tools to optimise marketing strategies and improve conversion rates.

● Prepare regular reports on marketing KPIs, including student enrollments, leads generated, and conversion rates.

● Creating development plans and forecasting revenue targets and growth projections.

● Identifying market opportunities through meetings, networking and other channels

● Conduct comprehensive market research and competitive analysis to identify opportunities, threats, and industry trends. Present these findings to management to inform strategy development.

● Liaising with Management to develop marketing strategies.

● Create proposals and implement payment systems within agreements.

● Prepare presentations and marketing plans for new clients.

● Develop a market visit itinerary and conduct visits according to the schedule.

● Work diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.

● Develop marketing strategies for higher marketing penetration and achievement of business growth.

● The position entails periodic travel for meetings, client interactions, event coordination, and conducting market research.

● Additional duties may be introduced as needed, in accordance with the organisation's requirements.

● In addition, you will be responsible for handling tasks for KCBM Foundation.

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

Work Location: In person

Application Deadline: 05/07/2025
Expected Start Date: 07/07/2025