Marketing Executive

About the Company:

We are a leading GFRP (Glass Fiber Reinforced Polymer) manufacturing company based in Coimbatore, known for delivering high-quality composite products to various industries. We are looking for a creative and proactive Marketing Executive to join our growing team and strengthen our digital and brand presence.

Key Responsibilities:

• Design engaging marketing materials and posters using Canva for both digital and print campaigns.
• Manage and grow company presence across social media platforms (Facebook, Instagram, LinkedIn, etc.).
• Coordinate with external Meta and Google marketing agencies for ad campaigns and performance tracking.
• Assist in planning, executing, and monitoring Google Ads campaigns.
• Support SEO activities to improve website visibility and organic traffic.
• Implement and monitor digital marketing strategies, including email campaigns and marketing automation.
• Utilize AI tools (such as ChatGPT) for content creation, market research, and automation tasks.
• Collaborate with internal teams to ensure consistent brand messaging and smooth coordination.
• Handle basic marketing communication and coordination with vendors, clients, and agencies.
• Scope of work is not limited to the above points and may evolve based on company needs and ongoing projects.

Required Skills & Qualifications:

• 1 – 3 years of experience in digital or industrial marketing.
• Proficiency in Canva is mandatory.
• Basic understanding of digital marketing concepts such as SEO, SEM, and social media management.
• Experience in Google Ads management and social media account handling.
• Good communication and coordination skills with internal teams and external partners.
• Languages:
• Tamil and English – Mandatory
• Malayalam and Kannada – Good to have
• Knowledge of marketing automation tools and AI-based platforms (like ChatGPT) is an added advantage.
• Digital Marketing Certification is preferred but not mandatory.

What We Offer:

• Opportunity to work in a fast-growing manufacturing and industrial sector.
• Exposure to both digital and offline marketing activities.
• A collaborative and innovative work environment.
• Opportunities to learn and apply AI-driven marketing and automation tools.

Job Types: Full-time, Permanent

Work Location: In person