Marketing Executive

1. About ACTwings

ACTwings is an early-years educational publishing brand focused on Play Group, Nursery, LKG and UKG. We provide story-based curriculum books, workbooks, Stories & Rhymes, Art & Craft, digital learning content, teaching aids, teacher manuals and academic support to preschools and schools.

Our aim is to make learning joyful, creative and activity-based through our curriculum and the Rabkey character.

2. Job Objective

To promote ACTwings educational books and curriculum packages, generate new school partnerships, build relationships with school management, and achieve monthly sales and marketing targets.

3. Key Responsibilities

A. School Marketing & Business Development

· Identify and approach preschools, nursery schools and primary schools.

· Visit school owners, principals, directors and academic coordinators.

· Present ACTwings books, curriculum packages and teaching resources.

· Arrange sample book presentations and curriculum demonstrations.

· Convert prospective schools into customers and secure book orders.

· Develop a database of schools, decision-makers and potential customers.

· Build long-term relationships with existing schools and generate repeat orders.

B. Sales & Target Achievement

· Achieve monthly and quarterly sales targets.

· Follow up on enquiries, meetings, quotations and sample book submissions.

· Prepare proposals, price quotations and school-wise package details.

· Negotiate within approved pricing and discount policies.

· Coordinate with management on orders, payments and dispatches.

· Explore opportunities with distributors, dealers and educational institutions.

C. Digital Marketing & Brand Promotion

· Coordinate promotional activities on Instagram, Facebook and WhatsApp.

· Share ACTwings book covers, curriculum highlights, videos and promotional creatives with prospective schools.

· Generate leads through social media campaigns and school outreach.

· Collect school testimonials, feedback and curriculum success stories.

· Coordinate with the graphic designer or digital marketing team for brochures, catalogues, posters and promotional videos.

D. School Support & Coordination

· Explain the benefits of ACTwings curriculum to school management.

· Coordinate book samples, product presentations and introductory meetings.

· Communicate the availability of teacher training, digital content, teaching aids and academic support.

· Collect feedback from schools and share suggestions with the academic team.

· Ensure smooth coordination between sales, academic support, operations and management.

E. Reporting & Documentation

· Maintain daily school visit reports and lead records.

· Update the sales pipeline and follow-up status.

· Submit weekly and monthly sales performance reports.

· Track enquiries, conversions, orders, collections and pending payments.

· Maintain an updated database of existing and prospective schools.

4. Key Performance Indicators (KPIs)

The employee will be evaluated on:

· Number of schools contacted and visited.

· Number of school meetings and product demonstrations.

· Qualified leads generated.

· New schools converted.

· Monthly book sales and revenue achieved.

· Follow-up effectiveness and conversion rate.

· Collections and repeat orders.

· Quality of reporting and customer relationships.

5. Required Qualifications

· Graduate in any discipline; Marketing or Business Administration preferred.

· 1–3 years of experience in sales, marketing, educational publishing or school business development preferred.

· Experience dealing with schools, preschools or educational institutions will be an advantage.

· Freshers with strong communication and sales skills may also apply.

6. Required Skills

· Excellent communication and presentation skills.

· Confidence in meeting school owners, principals and management.

· Strong negotiation, persuasion and follow-up skills.

· Basic knowledge of MS Excel, Word, PowerPoint and WhatsApp Business.

· Understanding of social media promotion and lead generation.

· Ability to work independently, travel for school visits and meet targets.

· Good organisational skills and a positive, result-oriented attitude.

7. Suggested Daily Work Structure

· Morning: Lead generation, calling schools and scheduling appointments.

· Midday: School visits, curriculum presentations and sample book demonstrations.

· Afternoon: Follow-ups, quotations, order coordination and customer communication.

· End of day: Update CRM/Excel records and submit the daily report.

8. Compensation & Incentives

· Fixed monthly salary based on experience and suitability.

· Performance-based incentives on achieving agreed sales targets.

· Additional incentives for new school conversions, subject to company policy.

· Travel allowance or reimbursement for approved official school visits.

· Salary, targets and incentive slabs will be finalised by management.

9. Personal Attributes

· Self-motivated and enthusiastic.

· Professional and presentable.

· Willing to learn about preschool education and curriculum products.

· Persistent in follow-ups and comfortable with target-based work.

· Honest, organised and committed to building long-term school relationships.

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

• Flexible schedule
• Provident Fund

Work Location: In person