Marketing Executive

We are seeking a dynamic and results-driven Marketing Executive to spearhead our marketing efforts, focusing on lead generation, market research, field sales, and effective communication with potential clients for software sales. The ideal candidate will possess strong presentation skills, expertise in utilizing free lead generation software tools, and proficiency in web scraping techniques.

Responsibilities:

1. Lead Generation: Develop and implement strategies to generate high-quality leads through various channels including online marketing, social media, email campaigns, and networking events.

2. Market Research: Conduct thorough market research to identify key trends, opportunities, and competitors within the industry. Analyze market data to inform marketing strategies and product development.

3. Field Sales: Collaborate with the sales team to identify potential clients and actively engage in field sales activities such as attending client meetings, product demonstrations, and trade shows to promote software solutions.

4. Communicating with Leads: Communicate effectively with leads through various channels including phone calls, emails, and presentations. Build and maintain relationships with potential clients to understand their needs and effectively pitch our software solutions.

5. Web Scraping: Utilize web scraping techniques to gather relevant data and insights for targeted marketing campaigns, lead generation, and competitive analysis.

6. Presentation Skills: Develop compelling presentations and sales materials to effectively showcase the features and benefits of our software solutions to potential clients. Deliver engaging presentations to both small and large audiences.

7. Familiarity with Free Lead Generation Software: Leverage free lead generation software tools to optimize lead generation efforts and maximize ROI. Stay updated on the latest tools and technologies in the field of marketing automation.

8. Performance Tracking: Track and analyze key performance metrics to measure the effectiveness of marketing campaigns and initiatives. Identify areas for improvement and implement strategies to optimize performance and achieve sales targets.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience in marketing, lead generation, and field sales, preferably in the software industry.
• Strong communication and presentation skills with the ability to effectively engage with clients and stakeholders.
• Proficiency in web scraping techniques and familiarity with free lead generation software tools.
• Demonstrated ability to work independently and as part of a team in a fast-paced environment.
• Results-driven mindset with a focus on achieving sales targets and driving business growth.

If you are passionate about marketing and possess the required skills and experience, we invite you to join our team and make a significant impact on our company's success.

Job Types: Full-time, Permanent

Pay: Up to ₹30,000.00 per month

Benefits:

• Paid sick time

Education:

• Master's (Preferred)

Experience:

• Lead generation: 1 year (Preferred)
• total work: 1 year (Preferred)
• Marketing: 1 year (Preferred)

Language:

• English (Preferred)

Work Location: In person