Marketing Engagement Analyst

Job Description

Skill required: Marketing Operations - Campaign Management Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Primary point of contact to stakeholders for MCM Campaign execution? Maintain and communicate project plans, manage status meetings and updates? Liaison for supporting functions:digital production, IT, fulfillment, call center, etc. Ensure deliverables follow standards (cookbooks, metrics tagging, standard consent language, etc)? Campaign reporting activities, including measurement planning, post launch monitoring, campaign report delivery and communication to key stakeholders? Global- Engage with International MCM Operations to ensure seamless delivery of global programs to the regionsAt least 4-9 years experience in the following field (level of experience requirements will vary by brand they interface with) Project management- Worked in international projects in the capacity of PM Internet Information technology B2C & B2B portal environment Internet Information technology and B2C & B2B portal environment experience should have been around 3 or more of the following: Content Management- Exposure in creation of web content for cross functional entities Database management- Understand the concept of consumer data being captured in a backend database. Reporting and Tracking- Exposure to analyzing web traffic reports using different tracking tools Understand the concept of digital marketing and knowledge about different forms of digital marketing solutions like websites, social media platform, eCommerce, SEO, Marketing What are we looking for? Content management Digital Marketing Program Project Management Written and verbal communication Ability to meet deadlines Process-orientation Ability to manage multiple stakeholders Ability to handle disputes Digital Marketing Analytics Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shifts Qualifications Any Graduation