Marketing & Communications Executive

Primary Responsibilities

Marketing Management

• Develops a public relations program for the hotel based on its marketing goals. Liaises with Marketing in targeting specific markets and developing the public relations strategies to reach these markets
• Develops media contacts, plans press conferences and other press activities. Acts as hotel’s liaison with media to promote good publicity and counteract bad publicity.
• Develops and organizes promotional activities, coordinates with departments concerned; invites VIPs and media to promotional activities; prepares and issues press releases
• Establishes sales leads from the study of magazines, newspapers and form personal contacts; coordinates sales leads with Banqueting and Sales Departments
• Disseminates corporate press releases to appropriate local trade and consumer media
• Establishes a program for sending promotional news to trade publications on a regular basis releases covering special events, promotions, etc.
• Prepares promotional press releases on personalities among guests and employees of the hotel and on newsworthy events in the hotel
• Provides information to other departments on activities within and outside the hotel which may be useful when dealing with guests
• Accepts clients and media complaints, requests, and inquiries and coordinates handling with departments concerned
• Coordinates all activities with the Sales Manager
• Maintains good public relations by extending personalized service to VIPs. e.g. following up on reservations for VIPs, assisting in greeting VIPs and groups upon their arrival, sending welcome letter to VIP guests
• Coordinates guest lists and invitations for VIP receptions, luncheons, dinners, etc.
• Maintains clipping files pertaining to the hotel(s) based on daily perusal of the media and provides same to General Manager, other departments, other hotels, corporate public relations, as appropriate
• Maintains mailing list/contact file
• Maintains hotel photo file
• Liaises with Human Resource Manager on matters affecting corporate image
• Develop hotel gifts and giveaways
• Builds profile within local market place through attendance at various events and local market place
• Co-ordinates hotel photography when required
• Monitors awareness of competitor activities and use information when developing strategies
• Plans and coordinates sponsorship activities.
• To supervise the maintenance of a mailing list consisting of a record of former and existing clients of the hotel.
• To organize regular visits by professional persons from the media and members of the trade to the hotel.
• To present a summary of visits to the General Manager and Director of Sales & marketing on a regular basis.
• To attend all official functions as a representative of the hotel.
• To greet all VIP guests of the hotel.
• To ensure that stationary and printed items are standardized and conforms to the MERCURE standards.
• To closely coordinate social events in the hotel.
• To closely observe matters pertaining to PR activities of the hotel and other hotels (competitors) on a regular basis.

Team Management

• Interview, select and recruit direct reports
• Identify and develop team members with potential
• Conduct performance review with the team
• Constantly monitor team members’ appearance, attitude and degree of professionalism
• Develop, conduct maintain all staff training programs for team members, focusing on their development needs, providing them with new skills to meet the changing needs of the business

Other Responsibilities

• Attend all briefings, meetings and trainings as assigned by management
• Maintain a high standard of personal appearance and hygiene at all times
• Be aware of the hotel fire & life safety/emergency procedures
• Perform other reasonable duties assigned by the assigned by the Management

Main Complexity/Critical issues in the Job

• Defines precise guest requirements and ensures that the guest services offered corresponds effectively to their requests