Marketing

JD FOR Sr. Exe - Marketing

CAARA INDIA PVT LTD

JOB KEY DELIVERABLES

Understand all business verticals of CAARA as this position needs to know all activities to be able to chalk out a wholistic marketing plan

This position will handle the online & offline marketing for all verticals under CAARA including- café’s, home delivery and catering.

Importance of which vertical needs more marketing will be decided mutually with the director, and a monthly plan will be made accordingly with an allocated budget

Support from in-house graphic designers, photographer and content creator will be provided. The entire team including this role will consist of 4 people currently.

Working initially with the director and then taking accountability of the monthly marketing calendar. This will include events, promotions, gifting, photoshoots, new restaurant openings, festive season promotions, new menu or product launches, coordinating for press articles or trying to also get our own coverage, updation of website with all new details of what’s happening in the company.

End of month reports on what has been achieved against what budgets- the success or failures of campaigns

Handling our Instagram- personally posting or delegating to team to upload posts / content.

Maintaining master database of all clients and making sure its updated on mail chimp.

Structuring e-mailers to be sent out depending on your marketing calendar KEY SKILLS

Need to be organized and have the ability to delegate work to the team

Good at taking follow ups so work is not hampered and you get the answers/ info you need to move forward

Creating SOP’s and structured way of working by setting and meeting timelines

Savy on. Microsoft word, excel, PowerPoint

Savy on social media (Instagram / Facebook)

Knowledge of AI Tools and Technologies

Good communication skills – written and spoken and comfortable dealing with communications internally and with external clients

Enjoys food and has an interest in the food & beverage industry

EDUCATIONAL QUALIFICATIONS

Bachelor’s degree in marketing, Business Administration, Communications, or a related field.

Additional certifications in Digital Marketing or Social Media Marketing will be an advantage.

WORK EXPERIENCE

Minimum 3 years of relevant work experience in marketing, preferably in the Food & Beverage, Hospitality, or Lifestyle industry.

Experience in managing online and offline marketing campaigns, social media, events, and brand promotions.  Experience in coordinating with creative teams and managing marketing calendars.

Job Type: Full-time

Benefits:

• Flexible schedule
• Food provided
• Health insurance
• Provident Fund

Work Location: In person