Mangalswastik Imperial SSR Construction & Development

Job Title: Marketing Manager (B2B and B2C) Department: Marketing Location: PASCHIM BARDHAMAN Employment Type: Full-Time Reports To: Head of Marketing The Marketing Manager (B2B and B2C) will be responsible for developing and executing strategic marketing initiatives to drive brand awareness, customer acquisition, and revenue growth across both business-to-business (B2B) and business-to-consumer (B2C) segments. This role requires a versatile professional capable of tailoring campaigns to diverse audiences while aligning with the company’s goals. Key ResponsibilitiesB2B Marketing Develop and implement targeted marketing strategies to engage client. Create compelling content, including whitepapers, case studies, and presentations, to showcase product/service value propositions. Manage lead generation campaigns through Field marketing, webinars, Field campaigning. Build and maintain relationships with key retailers, dealers,sub dealers, partners, and industry influencers. Collaborate with the sales team to align marketing efforts with sales objectives and ensure a seamless lead nurturing process. B2C MarketingDesign and execute consumer-focused campaigns to drive brand engagement, product adoption, and customer loyalty. Develop creative promotional materials, such as advertisements, social media content, and email campaigns, tailored to consumer preferences. Analyze consumer behavior and market trends to optimize campaign performance and enhance customer experience. Manage loyalty programs, customer feedback initiatives, and community engagement activities. General ResponsibilitiesConduct market research to identify opportunities, competitive landscapes, and emerging trends in both B2B and B2C markets. Manage marketing budgets, ensuring cost-effective allocation of resources across campaigns. Collaborate with cross-functional teams, including product development, sales, and customer service, to ensure consistent brand messaging. Experience: Minimum of [2 years] of experience in marketing, with at least [1 year] in both B2B and B2C environments. Skills: Strong understanding of B2B and B2C marketing strategies and tactics. Proficiency in digital marketing tools and platforms. Excellent communication and interpersonal skills to engage diverse audiences. Analytical mindset with experience in data-driven decision-making. Creative problem-solving and project management abilities. Key CompetenciesStrategic thinking and ability to adapt campaigns for B2B and B2C audiences. Strong organisational skills to manage multiple projects and deadlines. Ability to work independently and collaboratively in a fast-paced environment. Customer-centric mindset with a focus on delivering measurable results. Flexibility to work on campaigns outside regular hours to meet deadlines.