Role & responsibilities A 4-wheeler automobile sales executive is primarily responsible for selling vehicles to customers while meeting sales targets and ensuring customer satisfaction . This involves understanding customer needs, providing product information, negotiating deals, and managing relationships. They also stay updated on industry trends and product knowledge. Preferred candidate profile A strong sales background, excellent communication and interpersonal skills, and a deep understanding of the automotive industry and its products . They should also possess strong negotiation and closing skills, be customer-focused, and be proficient in using sales tools and CRM software.