Role Description We are looking for a highly creative and seasoned Senior Graphic Designer to join our Digital Marketing team and play a pivotal role in shaping impactful visual campaigns across all online platforms. Roles and Responsibilites:- 1. Design eye-catching advertising banners, creatives, and visuals for: Google Ads, Facebook/Meta, Instagram, YouTube, TikTok, and other marketing channels Email campaigns, newsletters, and promotional materials 2. Continuously refresh and optimize campaign creatives for high performance 3. Create visual assets, posters, marketing collaterals, and brand graphics 4. Must be proficient in Figma - Design website & mobile layouts, UI mockups, and marketing documents using Figma 5. Leverage AI design tools to enhance creative production and efficiency 6. Handle Advance video editing to produce short-form marketing content 7. Ensure visual consistency and alignment with brand identity across all channels Qualification for this Role:- 9+ years of professional cum Industrial experience in digital Marketing design Expert in Figma and industry-standard design software (Adobe Creative Suite or equivalent) Strong portfolio demonstrating creativity, versatility, and attention to detail Proficiency with AI-driven design tools and an eagerness to innovate Ability to work in a fast-paced environment and meet deadlines Excellent understanding of multimedia channels and digital advertising trends What we offer:- Location: Remote (initially) → Relocation to Mysore (On-site) Salary: ₹8 – 11 LPA (CTC) Experience: 9+ Years of Industry Experience
As a Senior Graphic Designer in our Digital Marketing team, you will be responsible for creating impactful visual campaigns across various online platforms. Your role will involve designing eye-catching advertising banners, creatives, and visuals for Google Ads, Facebook/Meta, Instagram, YouTube, TikTok, and other marketing channels, as well as for email campaigns, newsletters, and promotional materials. You will continuously refresh and optimize campaign creatives for high performance, create visual assets, posters, marketing collaterals, and brand graphics. Proficiency in Figma is a must as you will design website & mobile layouts, UI mockups, and marketing documents using this tool. Additionally, you will leverage AI design tools to enhance creative production, handle advance video editing for short-form marketing content, and ensure visual consistency across all channels. Qualifications for this role include: - 9+ years of professional experience in digital marketing design - Expertise in Figma and industry-standard design software (Adobe Creative Suite or equivalent) - A strong portfolio demonstrating creativity, versatility, and attention to detail - Proficiency with AI-driven design tools and a passion for innovation - Ability to thrive in a fast-paced environment and meet deadlines - Excellent understanding of multimedia channels and digital advertising trends In terms of what we offer, this position initially allows for remote work with the possibility of relocation to Mysore for on-site work. The salary offered is in the range of 8 to 11 LPA (CTC) for candidates with 9+ years of industry experience.,
Job Description Position: Social Media & Community Executive Experience Required: 6+ Years Location: Mysore (On-Site) About the Role We are looking for an experienced Social Media & Community Executive to join our team in Mysore. This role requires strategic thinking, creativity, and data-driven decision-making to drive social media growth and build a vibrant community for our OTT app project. The ideal candidate will have a strong understanding of platform algorithms, hands-on experience with Discord and Reddit, and proven success in optimizing social media campaigns for performance metrics. Key Responsibilities Social Media Strategy & Management Develop and execute comprehensive social media plans for the OTT app project across various platforms, including Instagram, Facebook, TikTok (X/Twitter), LinkedIn, and YouTube. Manage content scheduling, posting, and distribution to ensure maximum visibility and reach. Maintain a consistent brand voice, tone, and alignment across all platforms. Community Engagement Build, grow, and manage active communities across social platforms. Create engaging conversations, live sessions, and community challenges to drive participation. Manage and moderate Social media tools to boost niche audience engagement. (Bonus: Discord and Reddit) Optimization & Metrics Continuously monitor, analyze, and optimize campaigns to improve KPIs such as: Engagement Rate (likes, comments, shares, reactions) Follower Growth Rate Community Retention Rate (active members vs inactive) CTR (Click-through Rate) on posts/ads Video Views & Completion Rate for OTT content promotions Conversion Rate (sign-ups/downloads attributed to social media) Sentiment Analysis (positive vs negative engagement ratio) Perform A/B testing on creatives, formats, and posting times to optimize performance. Track and report campaign performance using tools like Meta Insights, YouTube Analytics, Google Analytics, or equivalent dashboards. Collaboration & Partnerships Work with content creators, influencers, and brand partners to expand reach. Collaborate with In-House marketing, design, and product teams to align messaging with broader campaigns. Desired Skills & Qualifications 6+ years of experience in social media strategy, execution, and community management. Proven track record of scaling communities and optimizing campaigns for measurable outcomes. Hands-on experience with Discord and Reddit engagement. Strong knowledge of social media algorithms, trends, and analytics tools. Advanced skills in data analysis and campaign optimization for performance marketing. Excellent written and verbal communication, with creative copywriting skills. Ability to multitask and deliver results under deadlines. What We Offer Opportunity to lead and optimize the social presence of a growing OTT platform. Creative and strategic ownership of campaigns with measurable impact. Competitive salary and growth opportunities in a dynamic work culture. On-site role in Mysore with a collaborative team environment.
As a Creative Graphic Designer joining the on-site team in Mysore, you will be responsible for creating visually appealing ad creatives for digital and social media platforms. Your role will involve developing static and dynamic content such as banners, posts, stories, and carousels, tailored for Paid Marketing campaigns. Collaborating with marketing and social teams is essential to ensure that your designs align with campaign objectives. Key Responsibilities: - Design visually appealing ad creatives (GIF, JPEG, PNG formats) for various digital and social media platforms. - Develop static and dynamic content including banners, posts, stories, carousels, and promotional graphics. - Collaborate with marketing and social teams to deliver designs that align with campaign objectives. In the realm of UI/UX design, you will utilize Figma to create intuitive and user-friendly Web and App UI designs. This involves developing wireframes, prototypes, and high-fidelity mockups that adhere to brand guidelines. Your collaboration with developers will ensure a smooth design-to-development handoff. When it comes to advanced tools and innovation, you will leverage AI-based design tools to optimize workflows and deliver innovative concepts. Creating motion graphics, animations, and short-form videos for social media campaigns, as well as editing and enhancing video content for brand storytelling, will be part of your responsibilities. In terms of creative direction and brand alignment, you will maintain a consistent visual identity across platforms, stay updated with design trends, competitor campaigns, and industry best practices. Providing fresh, innovative, and high-quality design concepts to elevate brand presence is key. Desired Skills & Qualifications: - Minimum 6 years of professional experience in graphic design, preferably in digital marketing or creative agencies. - Strong portfolio showcasing a variety of digital creatives, UI/UX projects, and motion graphics. - Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro), Figma for UI/UX design, AI design tools, motion graphics, animation, and video editing. - Strong creative thinking, attention to detail, time management, and project delivery under deadlines. - Ability to work independently and collaborate with cross-functional teams. In this role, you will have the opportunity to design for OTT, digital media, and app-based platforms. You can expect a competitive salary package aligned with your experience and skills, a collaborative work environment focused on growth and learning, and the chance to work on-site in Mysore with access to a dynamic creative team.,
About the Role We are seeking a Paid Marketing Performance & Growth Marketing Specialist with 5–7 years of hands-on experience in performance-driven digital marketing . This mid-level role is perfect for someone who thrives in a fast-paced, data-rich environment and knows how to scale paid media campaigns profitably. Key Responsibility Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta (Facebook & Instagram) Ads, TikTok Ads, and LinkedIn Ads Analyze campaign performance data to drive actionable insights and continuous improvement Develop and manage full-funnel ad strategies aligned with business growth targets Collaborate with creative, product, and sales teams to ensure cohesive campaign messaging A/B test creatives, audiences, and bidding strategies to improve ROAS and CPA Monitor budget pacing and ensure efficient allocation across platforms Stay updated with platform changes, new ad formats, and digital marketing trends Requirements 5–7 years of experience in digital marketing , with a core focus on performance/paid marketing Proven expertise in Google Ads, Meta Ads, TikTok Ads , and LinkedIn Ads Strong analytical mindset with experience in tools like Google Analytics , Google Tag Manager , and data visualization platforms Hands-on experience with budget management of atleast ₹10 Crore+ annually (preferred) Understanding of full-funnel marketing and user acquisition strategy Excellent communication and reporting skills Self-starter with the ability to work independently and on-site in Mysore What we offer Competitive CTC: ₹7–₹9 LPA based on experience and skillset Opportunity to lead and scale paid marketing efforts for a global business A dynamic, collaborative work environment with growth opportunities Work on-site with a passionate team in our Mysore office How to apply Ready to take your paid marketing career to the next level? Apply now by sending your resume and portfolio to hr@lydiagsimpex.com or apply directly via LinkedIn.
Are you passionate about crafting engaging content that connects with audiences and drives results? We’re looking for a creative, detail-oriented, and passionate Content Writer to join our team on a part-time basis. The ideal candidate is someone who loves storytelling, understands the power of words, and can adapt their writing style to different audiences and platforms. You will play a key role in developing content that strengthens our brand voice, engages our target audience, and supports our marketing and business goals. Key Responsibilities As a Part-Time Content Writer, your day-to-day tasks will include: Content Creation: Write, edit, and proofread high-quality content for blogs, websites, newsletters, product descriptions, and social media platforms. Research: Conduct in-depth research on industry trends, competitors, and topics to produce accurate and relevant content. Collaboration: Work closely with the marketing, design, and product teams to align content with brand objectives and campaigns. SEO Optimization: Implement SEO best practices, including keyword research, meta descriptions, and content structure to enhance search visibility. Content Strategy: Contribute creative ideas for content planning and campaigns to drive engagement and conversions. Project Management: Manage deadlines efficiently, ensuring consistent and timely delivery of assigned content. Skills & Qualifications:- Required: Excellent writing, editing, and proofreading skills in English Strong understanding of grammar, tone, and storytelling Ability to write for different platforms (blogs, social media, website copy, etc.) Basic knowledge of SEO and keyword optimization Time management skills and the ability to meet deadlines Preferred: Bachelor’s degree in English, Communications, Marketing, Journalism, or a related field Familiarity with CMS tools (WordPress, Webflow, etc.) Experience writing for specific industries (e.g., technology, education, SaaS, lifestyle, etc.) Understanding of content marketing principles and analytics What we Offer Remote and flexible working environment (Monday to Friday) Part-time hours (upto 20 hours per week 4 hours per day) Competitive pay based on experience and writing quality Opportunity to work with a creative and collaborative team Chance to grow your portfolio and gain real-world experience in content marketing