Design original fashion apparel and textile prints for collections based on seasonal trends and brand aesthetics. Develop mood boards, color palettes, fabric swatches, and design concepts. Create technical drawings, garment specs, and patterns using CAD software or by hand. Select and source appropriate fabrics, trims, and materials for production. Collaborate with sampling and production teams to ensure accurate translation of designs. Conduct trend research, market analysis, and competitor studies to inform design direction. Attend fittings, oversee samples, and make design adjustments as needed. Maintain design archives, fabric libraries, and documentation for future reference.

Plan and develop merchandising strategies based on sales trends, customer preferences, and seasonal demands. Collaborate with buyers, suppliers, and retail teams to select and manage inventory. Monitor stock levels, analyze sell-through rates, and ensure timely product replenishment. Create visually appealing product displays that align with brand guidelines and enhance customer experience. Track product performance, prepare sales reports, and recommend pricing or promotional strategies. Coordinate with marketing teams to support campaigns and product launches. Conduct competitor and market analysis to identify new merchandising opportunities. Visit stores (if applicable) to ensure implementation of visual merchandising standards.