Associate Manager Growth Borderless Access

5.0 - 9.0 years

0 Lacs

karnataka

On-site

As a Growth Manager for MDForLives in the healthcare industry, you will play a crucial role in driving the strategy and execution of panel engagement, retention, and growth initiatives across global markets. Your primary focus will be on maximizing survey completes, while also increasing the Average Revenue Per User (ARPU) and Lifetime Value (LTV) of users. To excel in this role, you should have a strong background in managing large-scale growth campaigns globally and expertise in utilizing data, insights, and digital tools to foster panel growth. Your responsibilities will include implementing multi-channel engagement strategies to keep users active and responsive, developing personalized engagement plans based on cohort behavior, and creating a content strategy that caters to healthcare professionals. You will also need to devise retention strategies to enhance long-term engagement, analyze feedback and user behavior to identify retention opportunities, and collaborate with product and user experience teams to improve the user journey. In addition, you will be responsible for developing strategies to increase the number of surveys completed per user, optimizing survey-user matches for higher completion rates, and ensuring continuous growth in the size and activity levels of the panel worldwide. Furthermore, you will design and implement strategies to enhance ARPU and LTV by improving the overall value exchange for users, identifying high-value user segments through data analytics, and developing monetization strategies to drive revenue growth. Your role will also involve driving the expansion of MDForLives" presence in new and existing global markets, understanding market nuances, ensuring local relevance of growth initiatives, and collaborating with global teams to maintain consistency in execution while adapting to regional requirements. To succeed in this position, you should have proven experience in global growth management, a deep understanding of user acquisition, retention, and engagement strategies, proficiency in digital marketing platforms and tools, and a data-driven mindset with experience in analytics and growth modeling. Strong communication and collaboration skills are essential for effectively working across global teams.,

Posted 4 days ago

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